Peter E. Greulich spent thirty years serving IBM customers in a variety of roles: administrator, systems engineer, worldwide sales instructor, salesman, and as worldwide brand, product, and market managers. He is a Seeking Alpha contributor and a Bulldog Drummond author who uses Bulldog’s Uncommon Sense Principles to pursue corporate truths. In his examination of IBM’s century of CEO leadership, he has uncovered an uncommonly simple financial truth: human relationships matter. He has published three books on IBM: The World's Greatest Salesman, A View from Beneath the Dancing Elephant, and THINK Again. THINK Again: IBM CAN Maximize Shareholder Value is about IBM, its leaders, its employees, its shareholders, its customers, its supportive societies, and one-hundred years of their unique interactions. IBM has had its great, good, and bad moments; and, in this century, some of its ugliest. But there is still hope.