Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. He made the digital leap to Forbes.com in 2005. He may have been the first national business reporter to interview Steve "Stone Cold Steve Austin" Williams. In 2007, Mr. Kafka became the first hire at Silicon Alley Insider, where he was until recently the managing editor. He is a graduate of the University of Wisconsin-Madison and lives in Brooklyn. Visit his blog, MediaMemo (http://mediamemo.allthingsd.com/), on All Things Digital (http://allthingsd.com/).