Scott Karp
Contributor since: 2007
Latest Articles
The Content Graph and the Future of Brands
The New Associated Press for the 21st Century
Why Newspapers Aren't Getting Their Share of Increased Online Ad Spending
Memo to Newspapers: Content Doesn’t Matter Without the Package
Fast Flip: Google Solves Consumers' Rather than Publishers' Problems
Journalists Are News Companies' Most Valuable Asset
How Google Gained Control over Content Distribution by Stealing Links
What Will Happen to the Seattle Post-Intelligencer’s Print Advertising Dollars?
The Problem of Media Economics: Value Equations Have Radically Changed
What Happens to Print Ad Dollars When a Newspaper Stops Publishing in Print?
Should Newspapers Stop Being Newspapers?
Hulu to Match YouTube's Revenues: Ten Observations on the Future of Media
'The Market and the Internet Don't Care if You Make Money'
How Newsrooms Throw Away Value by Not Linking to Web Sources
What the Newspaper Industry Could Learn from GM About Do or Die Innovation
Connecting the Dots of the Internet Revolution
AP Hands Local and National News Sites an Opportunity to Get Links and Traffic
What Magazines Don't Understand About the Web
If Your Users Fail, Your Website Fails
Dear Advertiser: Your Ad Sucks
Why Do Traditional Advertising Formats Fail on the Web?
The New York Times' Challenge with Non-Local Newspaper Ads
The Declining Value of Redundant Web News Content
Forget Disintermediation - Be Like Google and Focus on Open Data Exchange
Why Google's Vulnerability To Recession Is Good
What's Inside Microsoft's Engagement Mapping 'Black Box'?
Microsoft, Yahoo Are Both Not Web-Native
WSJ.com Bets On The Value Of Its Niche Audience
Mobile Devices, Mobile Networks: Can't Have One Without the Other
Newspapers Confront The Digital Media Revolution
Newspaper Online vs. Print Ad Revenue: The 10% Problem
Apple's iPhone Not Yet Competing With RIM's Blackberry