Steve Cranford is CEO of Whisper, an international brand consultancy. Whisper crafts strategies to own the market conversation by competitively defining an organization, product or place so that it becomes the only logical choice within a business category. Steve is a 20-year business veteran and author of Brand Strategy in the Real World (http://www.whisperbrand.com/blog/) , recognized by Fast Company business magazine as offering “on-target brand insights.” He is an in-demand international speaker on how organizations can grow market share without traditional advertising and marketing spends. He has served in positions from General Counsel to CEO with privately held and publicly traded companies. He is a former trial lawyer, where his understanding of courtroom psychology in the high stakes dialogue of witness examination adds to a unique perspective of how best to attract an audience through narrative and storytelling. Steve is a student of societal relativity and cultural dialogue, and how this dialogue relates to the reputation of organizations, places, goods and services. His board service includes retail and technology companies.