Adam Zingg, CFA offers both practical and theoretical perspectives that will benefit readers who wish to learn more about how to execute on views or strategies that interest them. Whatever your overarching philosophy or expertise, I believe there is value in understanding how trading works. This is perhaps especially true for investors, who often take a more philosophical, less mechanical view when it comes to their processes. It is not my goal to: 1) convince you which side of the market to be on 2) establish your trading time frames 3) have you directly follow any specific trade ideas Instead, I aim to demonstrate how complicated sounding ideas can be simplified and accessible. My hope is to grow your tool kit of resources, and give you healthy confidence to execute your own personalized strategy. Trading and investment are fascinating, applicable across a wide variety of fields and disciplines. Greater focus on targeting, execution, and exit strategies build transferable life skills. In reading my work, it is my goal that you will consistently glean useful insights and build skills that enhance your ability to trade and make important decisions.