Tim Minahan is Chief Marketing Officer for Ariba, Inc. (http://www.ariba.com/) In this role, he is responsible for the design and execution of the company's global marketing programs including branding, corporate communications, marketing communications, product marketing, Web marketing, sales training & development, sales support, demand generation and analyst relations. Mr. Minahan joined Ariba from Procuri, Inc., where he served as senior vice president of Marketing and worked closely with the executive leadership team in shaping the strategic direction of the company's growth. With a focus on supporting Sales, Mr. Minahan was responsible for raising the visibility of Procuri, assisting with product strategy, articulating the value proposition of the company and its solutions, and devising and executing new company initiatives. Mr. Minahan is a widely recognized expert on supply chain management and technology issues. Prior to joining Procuri, Mr. Minahan served as chief services officer at AberdeenGroup, where he advised the world's largest supply chain and technology companies. During his tenure, he helped build Aberdeen's Supply Chain Research practice into one of the most influential of the top industry analyst firms. As Aberdeen's chief services officer, he defined the firm's research focus and methodologies, drove corporate branding initiatives, and reengineered the company's business model. Mr. Minahan began his career researching and writing on purchasing and technology issues, serving as senior editor of supply chain management for Purchasing magazine, and an editor for Electronics Purchasing, and a technology reporter for Government Computer News. Mr. Minahan is a member of the International Association of Contract and Commercial Management's (IACCM) Thought Leadership Council. He has thrice been named one of Supply & Demand Chain Executive's Industry Pros to Know. He has also received Supply Chain Technology News' Top Industry Influencers Award. Mr. Minahan holds a bachelor's degree from Boston College.