Led by MIT engineers and Wall Street analysts, Trefis.com helps you understand how a company's products, that you touch, read, or hear about everyday, impact its stock price. Surprisingly, the founders of Trefis discovered that along with most other people they just did not understand even the seemingly familiar companies around them: Apple, Google, Coca Cola, Walmart, GE, Ford, Gap, and others. This might include you though you may have invested money in these companies, or may have been working with one of them for years as an employee, or have consulted with them as an expert for a long time. Disagree? Consider these questions: •What % of Apple's stock price is iPhones? (Q: Is it 5%, 25%, or 50%?) •What % of Dell's stock price is Dell Notebooks? •If Bing took half the market share from Google Search, what % upside could there be for Microsoft’s stock? On Trefis you will get answers to questions like above. You can play with assumptions, or try scenarios, as-well-as ask questions to other users and experts. The platform uses extensive data to show in a single snapshot what drives the value of a company's business. Trefis makes the same content, data, and tools that are currently available only to professional investors today, accessible to everyone. Importantly, it makes the extensive data/tools easy to use and understand, allowing investors to leverage the platform in their decision making much more efficiently than anything else available. Trefis is currently used by hundreds of thousands of investors, company employees, and business professionals.