Victor Cook
Contributor since: 2007
Company: Tulane university
Articles
Comparing Apples With Oranges
Margin Myopia
When Art Informs Science: Three Of Facebook's Optimal Revenue Plays
Seat Wars: Delta Vs. Southwest
Physics Of Market Share: The Little Guy Has More To Gain
What's Facebook Worth?
Southwest Airlines Share-Earnings Curve
Why Airline Mergers Don't Work: Scale Is Not A Blessing
Brand Robustness Determines How Much Companies Suffer In A Downturn
Stress Test Results: AQ Chances Vs. SCAP Buffers
Stress Testing: What's Your Bank's AQ?
Banks: Forget The Stress Tests - Use The Asset Quality Index
Which Banks Are Holding Those 'Hard-To-Value' Assets?
Time For GM To Declare Bankruptcy?
General Motors' Natural Share Level: Can GM Be Like IBM?
Roche Covets Genentech For Good Reason
Air Express Carriers: Winning With A Headwind
Air Express Carriers - Law & Order In The Markets
Air Express Carriers And Intangible Market Value
Air Express Carriers And The Missing Factors Model
Air Express Carriers: Mr. Smith Goes To Holland
Air Express Carriers: Managing Market Share For Optimal Earnings
Air Express Wars: The New Meaning Of Market Share
Express Luggage Services: Charting A Demand Curve With No Data
Passengers, Packages: The Paradox Of Air Transport
Luggage Forward Flying: How To Restore Passenger Confidence And Carrier Profitability
'Power Offers': Turning Airlines' Mistakes Into Value-Added Services
'Power Offers' In Air Travel: Should Continental Partner With The TSA?
Creating 'Power Offers' In Air Travel
Why Airline Mergers Don't Work
Fixing The Airlines: Reconfigure Or Reregulate
Delta/Northwest: Evaluating Company Performance in a Dysfunctional Industry
Unintended Consequences Of A Delta/Northwest Merger
Yahoo + Adobe: It's A Vision Thing
Yahoo's Audacious Option: Who Would Pay $50 For An $18 Stock?
Did Microsoft 'Massively Undervalue' Yahoo?
Microsoft-Yahoo Deal: A Question of S&M Synergy
Dell, You Can't Make a Tune Out of Just One Note
Metrics For Measuring Dell's Magic Marketing Machine
If Only Dell Had Listened to the Numbers