Willem Middelkoop (1962) author of The Big Reset, published in three languages English, Chinese and Dutch. He is founder of the Commodity Discovery Fund. In the Netherlands he is best known for his work as a business commentator for the RTL Z business channel between 2001 and 2008. He also founded Amsterdamgold.com, a web store for gold and silver bullion, in 2008. The webshop reached total sales of E120 mln in 2011, the year it was sold to a Dutch listed company. In his first book, in 2007, he warned of a possible crash of the global financial system, which by the end of 2008 was virtually a fact. The book is currently in its seventeenth print and over 50,000 copies have been sold. In total he sold over 100,000 books.