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Should You Follow Eric Schmidt And Sell Google Shares?

|About: Alphabet Inc. (GOOG), Includes: AABA, AOL, BIDU, FB, MSFT

In a recent SEC report, it was officially announced that Google's (NASDAQ:GOOG) ex-CEO, Eric Schmidt would be selling over a third (nearly 42%) of his total equity share in Google.

"On November 15, 2012, Eric E. Schmidt, Google's Executive Chairman of the Board of Directors, adopted a stock trading plan in accordance with the guidelines specified in Rule 10b5-1 under the Securities Exchange Act of 1934, as amended, and Google's Policy Against Insider Trading. In February 2013, sales of Eric's Google stock may commence under this trading plan."

We are talking about the 10b5-1 trading plan here that allows a company insider to buy or sell company stocks at the time of non-possession of material non-public information (MNPI). The 10b5-1 trading plan basically maintains that insider stock transations should not affect the stock market positively or negatively. That is why the plan commences well after the announcement of the Q4F12 and FY12 last month.

But what actually bothers me? There is a loophole in the plan. What if a person already is in possession of MNPI while adopting the trading plan? You might already know some "insider secrets" as early as in November last year and just wait a couple of months to sell out so that the innocent outsiders do not get any hint. A little more research opens up something even more disturbing.

The total number of insider purchases has been far lower than the total number of insider sales. Why is so? Is there anything brewing underneath? Is it a matter of shifting risks on each other's shoulders?

Even Sergey Brin, one of the internet giant's co-founders, has been actively divesting his shares at a steady rate, as it seems from the image below.

When very founders are selling stake in the company, you have to look up and notice. Does this prove anything though? No. To know what might be going on inside, we have to peer through the "open windows" - the company press releases.

Digging Deeper Into The Financials

Here are a few highlights from the latest financial statements that might interest you as an investor:

  1. Huge Unwarranted Cash Balance - When a company, even after purchasing another company for $12.5 billion in cash, still has cash balance of $14.8 billion left in the asset account, there might not be a reason to worry. But when you see that coupled with increasing investment in marketable and non-marketable securities (going well over $34.8 billion as of December 31st, 2012), you might wonder whether the company is not being able to find suitable avenues to invest. We all know that Google has been showing signs of maturity (as every tech company does), even though it operates in one of the most dynamic industries out there. If I do not hear any news of the "next big thing" in a quarter or two, Sergey Brin's action and subsequently, Eric Schmidt's plan to do the same will hint at something else.
  2. Huge Intangibles and Goodwill - When your intangibles and goodwill increase by over $9 billion in a year, you get scared because you wonder whether these numbers are bloated or not. Remember how Seagate had to write off over $2.3 billion as impairment charge over acquisition of Maxtor in 2009. And who can forget how the $5.1 billion impairment charge by Macy's in 2008? When I see too high a goodwill increase, the very first thing that comes to my mind is whether the company can justify for it. You pay a premium only when you know you can justify for the over-valuation with increased free cash flow (NYSE:FCF) and increased operating margins in the future.
  3. Retained Earnings - When retained earnings surges to $48.3 billion in 2012 from $37.6 billion in 2011 (up by over $10 billion), one is curious about what the company is doing with the money. With no dividend payout and loads of cash sitting in the coffer of the company, does it not sound like the food being wasted in the fridge rather than being eaten early? We go back to the same proposition - unless Google shows us any "new" signs of business improvement, stowing away money for future use does not really matter. Remember, we need to factor in the time value of money as well.
  4. Motorola Mobility Profitization - Total revenue from Motorola Mobility segment was reportedly $4.14 billion, with total costs/expenses recorded at $3.5 billion in 2012. That is a gross profitability of over 18%, not bad indeed! But gross income from the segment resulted to only $640 million. Doing the math, we would need 19.5 years to gain the return of total investment of $12.5 billion. That's too long a time to even think about. If Google wants to show Motorola Mobility as a viable investment, Google should focus more on improving the 'synergy' of operations. Yes, the unaudited YoY consolidated revenue growth of 32% (including revenue from Motorola Mobility) does satisfy me since the investment was done only halfway through 2012. But what about total YoY Google revenues last year, apart from that from Motorola Mobility? That stands at 21%, compared to the 2010-11 revenue growth and 2009-2010 revenue growth stand at 29% and 24% respectively. Not very inspiring, right? Needless to say, Google is under strong pressure to perform and show the reason behind its investment in Motorola Mobility and how it is integrable with Google's future business strategy.
  5. Purchase of PPE - When you are spending over $3 billion every year on plant, property and equipment, it should show in strategic growth in revenue and thus, net income margin of the company. When net income from continuing operations increased by 22% YoY in 2012, what concerns me is that it is steadily decreasing compared to 26% in 2011 and 29% in 2010. Is Google slowing down? If so, the only thing that will happen is that the PE multiple of 24 will fall down to industry average of 20. And that means subsequent fall in Google's share price.

The table below is self-explanatory that Google's inefficient asset utilization (given by lower ROAA and higher current ratio) might be dragging the income margin down, which will ultimately readjust the PE ratio down to the industry average of 20.


Price-to-Earnings Ratio

Price-to-Sales Ratio

Current Ratio

Return on Average Assets

Gross Margin






56.91 (BIDU)






Yahoo! (YHOO)






Microsoft (MSFT)












Facebook (FB)






Possible Areas of Business Expansion

Google Fiber: This is one business possibility with HUGE potential. If you look at the image below, Google TV has been trending up over time. And with the introduction of the new upcoming Google Fiber, people will take more inclination to Google TV, turning it into yet another revenue source for Google.

Google Apps: Google Apps are yet another income source for Google. As per this article, Google might monetize its apps platform, which has been gaining popularity by the day.

'The search engine giant cites demand for more features from its business customers as the main reason to dump the free version, which is used by individuals and small businesses with 10 or fewer users. "Businesses quickly outgrow the basic version and want things like 24/7 customer support and larger inboxes," writes Clay Bavor, Director of Product Management, Google Apps on the company's blog.

Google says that "millions of businesses" are using the service, which has prompted it to cash in on all those users. Getting rid of free accounts could also mean that Google is working on more services and functionality for its cloud-based office suite, which competes with Microsoft's desktop-based software Office.'

Google Social Media - With recent purchase of Wildfire and the ever-increasing focus on Google+, it is noticeable that Google wants to create something that competes with Facebook. Not to mention the fact that Facebook itself has challenged Google a couple of times including the latest Graph Search. With more and more people joining Google+ (the 2nd largest social network in the world), it is only a matter of time that people actually start giving more attention to it.

Google is giving mixed signals from an investor's point of view. With not-so-impressive ratios, weak fundamentals (By "fundamentals", I mean "business strategization, asset allocation and execution" mainly) and insider selling of shares, Google stock price is at the edge of a cliff. The only thing that can help Google maintain the present market valuation is quality earnings' growth in the coming few quarters. If investors see enough growth, they will keep the Google shares or else, move on to better growth or dividend pastures.

And that, my friend, might result into a downslide of the stock price.

If we are go by the chart below, Google seems to be overbought at the moment, with a RSI signal of 70 (A/D line and PVT line trending up as well). It is highly likely that Google might fall down from here, and I would give a support at $550 if Google does fall.

Having said that, no one can predict the future of a tech giant and that also, Google. But it might be a good time to divest part of your Google shares to invest in something more worthwhile, as a part of your diversification plan.

Remember how Apple's price crumbled down over the last few weeks. It's better to be safe than sorry.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.