We've announced today the launch of our Video Ringtone Service (Vringo) with a second Malaysian carrier – Celcom (press release below). Having previously launched with Maxis, our Celcom agreement means that we’ve expanded our potential reach to approximately 25 million customers in Malaysia. Vringo already has already registered close to 300,000 subscribers with Maxis in Malaysia.
Maxis and Celcom represent the #1 and #2 mobile operators in Malaysia, and our service will now be available to over 70% of Malaysia’s mobile subscribers. Malaysia now becomes the first market where Vringo is offering its service with two different carriers. Our Video Ringtone Service is also available with international partners in nine other markets beyond Malaysia.
Vringo app users get to enjoy a visual and social experience before their phone conversation has even begun. The app enables users to create their own video content, or download clips from our extensive library, and set them as their video ringtone. Additionally, our patented VringForward technology enables your friends to see your Vringo on their device when you call them. Vringo increases the social experience for our users’ primary social network - their phone’s contact list.