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Unlocking The Potential Of Coal

Jul. 18, 2013 9:43 AM ETARAO, DUK, AEP
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AuraSource's Emerging Clean Coal Technology Uniquely Positioned to Address Contemporary Challenges

When people think of contemporary energy technologies, coal isn't usually the thing that comes to mind. Wind power, solar, hydrogen and even tidal forces grab all the headlines, even if many of those solutions are decades if not generations away from practical, wide scale implementation. Recent advances in coal processing, however, have quietly made it one of the most exciting energy stories of our time. That's not only because these new technologies make coal cleaner and safer than ever before, but also because they can be put in place right now.

Some of leaders of this new wave of coal production include companies like Duke Energy (NYSE: DUK), which opened its first Clean Coal Technology facility last month, and American Electric Power Company (NYSE: AEP), which recently received the prestigious Edison Electrical Institute Award for its Clean Coal Technology-fired power plant. These facilities are seen as key indicators of coal's future, offering investors, regulators, environmentalists and businesses alike the opportunity to see just how far the industry has come in recent years and how much further it may still be able to go.

For an even better sense of the industry's future, though, consider the suite of solutions offered by AuraSource (OTCQB: ARAO). This Arizona-based company has developed a number of pioneering, cost-effective approaches to modern coal processing that can generate dramatic improvements in yields, cleanliness and efficiency. Many investors also believe that these approaches can generate value growth for shareholders over the long term.

Foremost among AuraSource's innovations is AuraCoal, a patented process for preparing an ultra-low-ash coal-water slurry that transforms standard coal into a high quality, low-cost alternative to oil or natural gas. Advances of this nature are essential for the continued use of coal as a major fuel source, and AuraSource hopes that they ultimately contribute to the rehabilitation of what has been increasingly seen as an unappealing energy medium. While still plentiful, coal is widely disparaged because of its harmful emissions, its contribution to climate change and the environmental and human toll associated with antiquated mining operations.

But AuraCoal represents a dramatic break from this past. Impurities are removed through a specialized grinding process that results in lower energy costs. It replaces heavy oil at a 2:1 ratio, meaning that two tons of clean AuraCoal can replace a ton of pollutant-rich oil. And it can be used in large power stations to reduce traditional coal consumption and save on electricity associated with traditional coal milling systems. Better still, it can be delivered via pipeline, truck, railway, or boat in a non-volatile state.

Of additional interest to investors and environmentalists is that the market for AuraCoal is global. The demand for Clean Coal Technology is particularly strong in some of the world's largest and fastest growing economies, countries like China, India and South Korea where coal remains a preferred energy source and where governments are recognizing that they have a central role in managing development and mitigating the potential health and environmental impact of continued consumption.

The export market is estimated to reach $36 billion by 2030 according to the United States Department of Commerce's International Trade Administration, giving AuraSource an outstanding opportunity to earn a role as a preferred provider to many of these governments. Importantly, the company is taking decisive steps to seize this opportunity; only last month, AuraSource announced that the State Intellectual Property Office of the People's Republic of China has granted it a patent for AuraCoal, and the company has an additional 6 remaining international patents pending, as well.

Another of AuraSource's advances is AuraMetal, a low cost, high yield mineral processing technology that takes the same proprietary grinding and separation technology the company developed for AuraCoal and applies them to the needs of the mineral sciences industry. AuraMetal enhances the ability of companies to improve the quality of their ore, extract commercially valuable minerals from previously difficult-to-process ores and maximize the value of what had been traditionally poorer quality ore.

Learn more and sign up to follow AuraSource, Inc. (OTCQB: ARAO) here:

http://www.emerginggrowthcorp.com/emailassets/arao/arao_landing.php

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

Additional disclosure: EGC is a marketing and consulting firm that specializes in creating ongoing communications strategies for public and private companies. For full disclosure please visit: secfilings.com/Disclaimer.aspx

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