Google's leaked quality rater handbook: 7 helpful tips
Google charge the quality of a website. Is your website good sufficient for Google's requirements?
Last month, Google's newest quality rater handbook revealed. The handbook holds helpful information regarding how
What is the importance rater handbook?
Google employs so-called value raters. These are the people who by hand check Google's search results to make certain that the ranking algorithm is running as anticipated.
A value rater visits the sites that Google proceeds for a query and then appraises the results based on relevance. If a website does not well in the search results, Google's value raters can mark a website as spam.
The value rater handbook holds the strategy that value raters use to evaluate web pages. While Google swiftly detached the link to the handbook after it revealed, we could take a look at it.
Here are the most significant takeaways from the value rater handbook:
1. Google uses numerous levels of "relevance"
Google teaches search value raters to rate the relevance of a website as "vital", "useful", "relevant", "slightly relevant" and "off topic".
In accumulation to the relevancy, Google support pages that are "highly satisfying, authoritative, entertaining, and/or recent".
2. If there is more than one meaning, Google chooses the most popular
For example, Google thinks that most people who search for "apple" are interested in the company with that name. Search results that are about other meanings (for example the fruit) will get a lower relevance rating.
3. Relevant web pages can still be spam
Google makes a difference between relevance and spam. Depending on the intent of a web page, the page can be spammy although it contains relevant content.
If your website uses the following tactics, it might be marked as spam:
- hidden text or links
- sneaky redirects through several URLs
- rotating destination domains
- keyword stuffing
- unrelated pay per click (NYSE:PPC) ads
- copied or scraped content and PPC ads
- feeds with PPC ads
- doorway pages
- copied message boards with no other page content
- fake search pages with PPC ads
- fake blogs with PPC ads
- thin affiliate sites that only exist to make money
- lack of original content
- pure PPC pages with little to no content
- parked domains
4. Some search results are "vital" for Google
As mentioned above, Google has five relevance categories. The "vital" category is for websites that simply must appear in the search results. For example, apple.com is expected to be the top result for the search term "apple".
The social media profiles of a company (Facebook, etc.) cannot be considered "vital" according to Google's quality rater guidelines.
Generic queries do not have vital results. Some queries like "travel destinations" are always generic. There are no "vital" results for these queries and an exact match domain does not make a website "vital" for that query.
5. Google distinguishes between three search query types
According to Google, search queries can be classified into action queries ("do"), information queries ("know") and navigation queries ("go").
A search query can have only one query type and the query type determines which search results are highly relevant. For example, action-oriented queries ("buy mp3 player") should have action-oriented results.
6. Relevant pages must be error free, in the right language and targeted
If Google thinks that a query was misspelled, the relevance of the results is based on what Google considers to be the user's most likely intent.
Search results that don't match the language of the query get a low relevance rating. If a query includes a specific country, relevant results must match that country.
Result pages should fit the query. Specific long tail queries should deliver specific result pages. Broad queries
should deliver broader results.
7. Some search queries are automatically local
Some search queries are automatically local, even if they do not contain a local qualifier. An example for such a query is "ice rink".
Google thinks that the search results for "ice rink" should return local results and those non-local results are either less relevant or useless.
The information in Google's leaked quality rater handbook does not come as a surprise. If you want to get lasting high rankings on Google, avoid spam tactics and use ethical search engine optimization methods. If you give Google what they want, your website will get lasting high rankings.
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