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DLIA Momentum Continues

|Includes: dELiA*s, Inc. (DLIA)

Nice momentum continues with DLIA.

Some notes from the Q&A on the call:

Clearance items - clearance flat or slightly down, inventories down in February due to sales of sweaters

Margin - is 33% sustainable - overhang cotton price, benefit 2nd half of year, smaller more frequent buys, less clearance, seeing benefit, expectation for continued margin improvement

100-105 stores by end of year - conversations with existing landlords - driving lot of conversation - possibly remodels or new locations, 1 or 2 potential new stores for potential 2013 openings

Long denim slowed down, cropped and short denim are doing very well, and in shirts..

Catalog - dlia cut a little less - very important to send to the customer who've bought from us, cutting on acquisition end of things

Supplemented via affiliate, remarketing, banner ads, search, email - where most of customers coming from, increasing customers at better pricing than catalog.

Great first quarter.

Disclosure: I am long DLIA.