International Business Machines Corp. (NYSE:IBM), is seeing a significant opportunity in its IBM Healthcare business around the Smarter Care initiative, which addresses how social and environmental factors impact health in order to provide clients with information and tools to provide the best treatment for individual patients, says Sean Hogan, Vice President at IBM Healthcare.
"We are working with clients to drive smarter decisions through practical application of technology across health care industry challenges. That's what the Smarter Care model is all about. Health care organizations need information to provide the best possible treatment for an individual patient. That's where a tool like IBM Watson can make a tremendous impact, helping doctors make evidence-based decisions and to get the right care to the right patient," Hogan said.
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IBM's Smarter Care initiative aims to understand how social and environmental factors impact health, Hogan says, so that clients can better understand the factors that cause chronic illness and acute care episodes. This increasing interest in population health is driving organizations to look at IBM Healthcare's tools and solutions, Hogan adds.
"Organizations are looking at IBM's analytic tools to help them tap into new sources of data, and to deal with greater volume of data and different types of data. That data might be structured and unstructured, as with social media or doctors' notes. We offer solutions to gain insight, to identify and understand populations, and then we can help apply programs that are effective in dealing with the issue," Hogan said.