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IPOs & Start Ups - The New Economy $BNNY $MM $PRSS $FB $ZNGA $GRPN

We can't hide from it or escape it, we live in an economy that is pretty terrible. I won't get into the whole rant about government tactics etc because to me the argument is a waste of time. Regardless one thing remain's, and that's the lack of jobs or job prospects. Now if you look hard enough you can find the right job, the emphasis on experience is beginning to get smaller than it used to be and now its a case of mostly helping the graduates. There's no problem with any of this other than it never helps the majority, the system somehow changes to help a small number of a group of people to be able to have that job. So there's a new style of self employment around, start up's. Those words always pop one thing into your head Facebook and Twitter, the two companies that are Goliath's and really made the words "start" & "up" what they are today. We live in a world where benefits offered are no longer enough to help with anything for a living so the people that are motivated by the prospects of a better life, set out to start a new business.

Tech, food, books, anything, can be a start up and will be one, we are all brainwashed by the Facebook IPO that is coming up in May. Now that 2nd market trading has been stopped for a second running that means its nearly upon us. The life changing start up that is estimated at $100bn is mind blowing. But we are all thinking about that valuation when we set out to start a new business. I personally set out all guns blazing with a friend to start work on a new tech start up, its such a huge project that we have had to put it on hold until further notice. That's the problem though we are evolving in the way we find employment, and I personally believe that it will stay this way for a long time, we are thinking of smart ways to produce a personal wealth and change the world and our goals in life and beginning to become much larger than any 9 to 5 can offer. It's an incredible thing we will see, but we have to bare in mind the number of start ups and business's that begin. We will in the future reach a level of business's that all work together and end up having no customers, markets will be saturated with products and the whole recession loop will start over.

This brings me to the recent IPOs that have appeared. For anyone to say that IPOs are dead and no longer considered a worthwhile consideration are oh so very wrong. ($BNNY) Annie's traded at an incredible 80% on its first day, ($MM) Millennial Media Inc reached 100% today on first day of trading, ($PRSS) CafePress Inc up a mere 14%. We also had ($ZNGA) Zynga at the end of 2011 and ($GRPN) Groupon too, the anticipated IPO of ($FB) Facebook in May will be the cream of the crop. Numbers like these show that start ups right now are the companies to be getting involved with. I even read an article that said how many graduates are no longer chasing the Wall St dream but in-fact going to start ups, with the relaxed mentality and ability to be at the helm of a new game changing company who wouldn't. But it show's that anyone can achieve these goals and companies, it takes the ideas that you have and using the motivation of finding yourself employment or getting a better opportunity and finally working on them.

Tech start ups are still very popular but they are now falling into the background, they are no longer the thing to be or have but in-fact its Healthy foods and snacks, they are fast becoming the new start up to somehow get involved in. With governments putting extra money into battling obesity and bio-techs looking into finding cure's for this "pandemic" it will be the new company to own. Annie's is a prime example of the demand for it, when I saw the ticker flying to the moon today I thought of one thing only, ($WFM) Whole Food Market is going to feel this, with a downgrade today it backed up my thoughts. Healthy foods and snacks now even offer the chance to go crazy with art and design, funky marketing and new ways of being "indie" about the products. Even new job titles have been made from the likes of Facebook and Google such as Marketing Ninja, again it shows how the employment mentality and world is fast changing.

I have a huge love for infographics, so here's one to suit the start up theme.

Also the link to the original website for the infographic


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Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.