Freedom from App Stores coming to a browser near you!

Jul. 28, 2011 11:25 AM ETAAPL, AMZN, NWS, GCI, SONY, BKS
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Long/Short Equity, Tech and Telecom, Deep Value, Long-Term Horizon

Contributor Since 2007


I spent the bulk of my career as a sell-side technology and telecom analyst. My knowledge base is in carriers, networking technology, and enterprise IT. Different from most analysts, I prefer to speak with a company's customers rather than its management. I named my company Perimeter because that is where change happens.

I attempt to have the patience of a Saint. That is a requirement because I do not try to pick tops and bottoms. As a long term investor, I try to make bullish comments while the stock is declining and bearish ones while it it climbing.

I am always looking for hidden assets or value in plain sight.

FINRA and the SEC believe that other than technical studies, investment research must consider ALL factors that could influence a stock price. Like most humans, we are incapable of considering ALL factors. This is one reason “NotResearch” is my twitter handle. You should never expect that any research report considers ALL factors. Please note, I do not promise and feel under no obligation to keep you updated should me or my team change our opinion. Because I am paid on page views, it is in my interest to keep you posted.

Details and Disclosures, please read this section carefully

My name is Gerard Hallaren. I am a CFA and registered as an RIA/66 with my own firm. I have passed the Series 7, 24, 28, 63, and 87 FINRA exams. Between May of 1994 and November 1998, I co-managed a technology mutual fund and solely managed an environmental sciences fund.

Today my primary business is managing other people's money. I also seek to teach millennials about investing, money and financial planning. My firm or I may buy and sell stocks about which I have written. At the time of publication, I will let you know if I own the stock. I do not endeavor to update readers for changes. From time to time, my business assists individuals with Wealth Creation and Management. Beyond the business the only income I receive comes from published research.

Before coming to Wall Street, I worked for IDC and the Yankee Group in technology assessment. Between 2001 and 2006 I worked for Gartner and a predecessor company, META Group. My job was to package their analysis and business information for investors. My experience with IDC, META Group and Gartner taught me the value of obtaining insight from enterprise customers rather than managements.

If you review me on FINRA’s broker check you will find that I have a disclosure item from 1975. It is an arrest and acquittal. You may wonder why FINRA discloses this information. It appears, the presumption of innocence no longer is a civil liberty in the USA.

Should you scratch more widely, you might find my name on a patent for closed loop process control (for a self-tuning guitar.) Recognizing this patent and various articles I'd contributed, the IEEE promoted me to full membership. This was important to me as with no engineering education or experience I was not qualified. Now I can take full advantage of IEEE membership.

I've been an Apple bull for a long time.  From a trading perspective, I've run hot and cold on the stock but Apple's long term case and execution have been even better than my expectations.  Now there is a very real and new threat to Apple's App Store business. Do not expect this to affect Apple shares in the near term.  This is a situation that needs aggressively to be monitored.  It would be negative for Apple should HTML-5 adoption accelerate.

App Stores are serious business.  Since it opened in July 2008, we estimate that Apple has generated about $1.0 B of revenue, we would guess that costs were measured in the tens of millions.  Apple has done a magnificent, if not unpopular, job of reigning in developers and publishers to insure it gets every penny.  Claims on partner revenue could become harder to enforce as developers find work arounds by using the next iteration of HTML, imaginatively named HTML-5. 

These paragraphs from my friend Caroline Gabriel over at Rethink, caught my eye because it explained how HTML-5 enables developers and publishers to avoid Apple's 30% tax.

"The rise of HTML5 browsers on mobile devices will radically shift the balance of power in digital commerce. They will make it easier for developers to create a user friendly purchasing experience in the browser, rather than requiring a dedicated app, which has to work within the processes of an app store, and deliver a fee to the owner of that store.

The impact of HTML5 is already being seen on iOS since Apple barred content providers from providing a direct link from an app to an external ebookstore. That was designed to stop vendors bypassing the 30% fee, but companies like Kobo and the UK Financial Times are, instead, removing the purchasing buttons, and creating HTML5 services instead. Kobo said its forthcoming web app will have even more functionality than its native app. In HTML5, users go to a dedicated web address and can then place a direct link to the service on their homescreens."

Distributing iOS applications away from Apple's store will still be a challenge.  Do you really think you ever have played "Angry Birds" without the store?  Doubtful.  If you are a large publisher though, this HTML5 could help avoid, or reduce, the 30% tax.

Caroline's squibb mentioned the FT and Kobo, escaping.  It is probably safe to say there will be others and Apple's hedgemony from the App and Book stores will likely be challenged. 

While doing my fact checking for this piece, I found that on July 28th, Nick Clayton's TechEurope blog, published by the Wall St. Journal, provided a more technically oriented analysis of HTML 5 that amplified Rethink's comments.  You can find that article at

Disclosure: I am long AAPL.

Additional disclosure: The excerpt from Rethink's Facebook article is well within its terms of use. If you want to see these terms, ought get you right to them. Rethink's two proprietors are good friends. If you have other questions or issues, please call me at 303-309-0918. Sorry about the bad editing, I'd tortured the piece too much in word to see them. This one is much better. Thanks G

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