The vintage auto market is booming, with sales of Ferraris from the 1960's at north of $3million usd, and some special editions reaching $36million!
Ferrari already has the know how and essentially all of the infrastructure to restore old cars at a very low price and sell them at a hefty premium. Even only doing restoration to anyone that wants it, at a Ferrari quality and price, could give Ferrari a high margin sale.
Since Ferrari caps its production rate at ~7,000 a year, this could be a new business venture with ever increasing higher margins, and re states the value of a Ferrari, as it can easily be revived by the company and become better than new.
I am expecting a little too much demand from the primary offering, this is a buy and hold stock that will very likely start paying a high dividend. They should include some F1 passes if you have certain amount of shares.
The owners will not want to dilute their position, ever. It is one of the mandates that they will always have more than the aggregate of the shares. They will likely pay out dividends and get cheap loans to buy houses or whatever they need.
I am not saying that this is gonna be the investment of a lifetime, and I certainly don't want it to become a TSLA, but I am pretty sure this is a "Moatty" one with some expected rising # in people with purchasing power.
It might even be Apple's time to go red. at ~$8billion, its a drop in the bucket, and it could start a partnership that will build the best cars in history.
Start your engines.....
Disclosure: The author has no positions in any stocks mentioned, but may initiate a long position in FCAU over the next 72 hours.