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Apple, Inc. (AAPL) - - Buy / Sell / Hold – Or – Hold-Cash ? ? ?

Jul. 01, 2013 9:59 AM ETAAPL, FN, HAR, HRG, SONY
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Apple, Inc. (AAPL) - - Buy / Sell / Hold - or - Hold-Cash ? ? ?

This fine / quality Company is one of the S&P - 500 component Companies that is currently what I call "An Easy Call." My Analytics have (AAPL) on both on my "Hold-Cash" and "Un-Favorable" Lists since late 2012. It has an improving and positive Fundamental Valuation, but unfortunately, it Technically remains in an "Un-Confirmed" - Bearish Phase / Cycle. Be Patient!

After many years of experience in Forecasting and Recommending securities for both Buying and Shorting to my Clients - - for me, it boils down to two criteria. The first I call - "Easy Calls" and "Tough Calls" - and the second is - "Favorable" and "Un-Favorable."

When I am Bullish and focused on Buying, it is very clear to me that unless it (the security) is both and 'Easy Call' - and - 'Favorable' with Excellent Fundamentals and Technicals - I just move on until I find one that is. The opposite is true when my focus is Bearish for Selling or Shorting.

For the Record: I am currently Bearish on the General Market. Yes, a Rally will first take place, but that is just part of the Bigger Picture and my Forecast.

As an old financial analyst / asset manager, I can easily determine if a Company or ETF is currently "Rotating" (or if you prefer the word "Cycling") into a "Favorable" condition for Buying - - or - - an "Un-Favorable condition for Selling or Shorting. You might check out my Article - "Rotation."

When you have a large universe of nearly all the conservative / quality Companies on the planet, as I do, it is often remarkable to Investors when I say: "There are always many Excellent Companies that are both 'Easy Calls' - and - 'Favorable' at or around a Bullish Inflection Point. The reciprocal or opposite is true for Bearish Inflection Points.

When making Formal Recommendations, I am simply looking for a decent Probability for Profit. My threshold for a profitable selection of a Company or ETF is at least 20% or more - that is when I Recommend a security to my Clients or Prospective Clients. Here are two quick URLs that you may want to read - as part of - how I go about profitable managing securities.

Buying: https://seekingalpha.com/instablog/121308-steven-bauer/1956812-buy-here-is-how-it-works-to-profit-consistently

Selling: https://seekingalpha.com/instablog/121308-steven-bauer/1956812-buy-here-is-how-it-works-to-profit-consistently

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Apple, Inc. -- (AAPL)

The Company has fundamentally been on hard times, which is reflected in its current selling price. It was on a high of $689 and has been descending since September 2012. So, where is it going (price wise) from here? Answer: DOWN after a brief rally. Feel free to let me know if you are interested in my Guidance and Direction on this or perhaps another security.

Fundamentals: (My "Old-Fashioned Valuations Methods" (which demand comparative Excellence) must first be - in Place before Taking Positions). My projected Earnings Growth "Valuations" for (AAPL) is clearly ASCENDING again but much more modestly. Like so many S&P Companies, the weak price appreciation since late 2012 does not support strong price appreciation. Current Price / Earnings Ratio (P/E) and Price of (AAPL) has not kept up with many other stronger S&P Companies, and that is not currently good enough to become a confident Buyer.

Technicals: (My "Unique and Time-Tested Technical Indicators" (which also demand comparative Excellence) and also must first be - in Place before Taking Positions). My current Technical "Indicators" for (AAPL) are all pointing to further Short-Term Pull-Backs. Yes, it will first rally and the excitement will resurface. Don't take the hype or the hook! That is why currently this is "AN Easy Call." Buying is definitely not the prudent thing to do at this time and price.

I can help you with maximizing your profits - just ask. Any Company or ETF - Your Choice - and I will respond!

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Opinion: HOLD-CASH. If you own Apple, Inc. - be prepared to take Profits or Losses after the next Rally. (Cash in your money-market account may bother you because of the low interest, but remember, you are more "bothered" when you lose money due to poor judgment on your part or from poor or misleading advice!)

Forecast: My (most current) Focus suggests that the price will Rally again in the Short-Term (one - three months - or - less). After which it is still Bearish. It - (AAPL) is again on a Strong Bearish "Warning" and on my List to HOLD-CASH for now?

Industry Group Component Companies (Selective):

AAPL, FN, HAR, HRG, SNE.

Note: Please seek weekly (or more frequent) Guidance from a seasoned professional (minimum - 30 years or more of asset-management experience!). Remember - MOST "professionals" will advise holding or even buying. Do they EVER recommend selling or offer a Bearish "Warning" such as the above? And, Holding-Cash is considered a SIN!

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Want more detail? Please read my Bio here in SA and spend some time in the following URL about my Work / Profitability / Analytics and - - then, if you wish - - Send me an Email with your thoughts or questions. I will respond personally and promptly.

http://www.safehaven.com/article/27820/special-notes-supporting-my-articles

Thanks so very much for your time and following.

Smile, Have Fund "Investing Wisely,"

Dr. Steve

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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