Tesla Motors Has Some Competition

Jun. 09, 2016 9:49 PM ETTSLA, F, GM, STLA, TM, NSANY
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Qiantu K50 Electric Roadster Vehicle

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Tesla Challenger in China Plans to Debut $106,000 E-Roadster By Bloomberg

Qiantu Motor plans to start production in Suzhou by year-end.

Has plans to follow up with two more cheaper e-models.

One of China's biggest homegrown automotive design firms is taking the plunge into producing its own electric roadster, seeking to stand out from the gaggle of Chinese electric vehicle startups, as well as Tesla Motors Inc., by making a car with materials found more commonly in business jets and mega-yachts.

Qiantu Motor, set up by car design company Beijing CH-Auto Technology Co., is currently building a factory in the eastern city of Suzhou to produce the electric car with a carbon-fiber body and aluminum frame, Chairman Lu Qun said in an interview. The sports car, K50, is to debut next year with a starting price of about 700,000 yuan ($106,000), he said, comparable to Tesla's Model S, which is made of aluminum. The price is about a third of the BMW i8, which also features a lightweight carbon-fiber body that improves performance.

"We are learning from Tesla as well as all the other electric carmakers," said Lu, 48, a former Jeep engineer who left Beijing Jeep Corp. in 2003 with some colleagues to start Beijing CH-Auto. "We are aiming at building high-performance cars, and there's no other option but to build our own factory, because there isn't a plant in China that has a carbon-fiber molding workshop."

Tesla sold 3,025 Model S and Model X cars in China in the first three quarters of 2015, though the Palo Alto, California-based electric carmaker would like to be a far bigger player in the world's largest vehicle market.

Qiantu's success will ultimately depend on marketing and reputation, according to Steve Man, a Hong Kong-based analyst for the auto industry at Bloomberg Intelligence.

"It will take a lot of patience and capital to build a consumer standing that is time-tested," he said. "Let see if it has staying power."

Electric vehicle making is a crowded field in China, with almost every carmaker rolling out models to meet stricter emission and fuel-economy rules in a market that the government has targeted to expand 10-fold from last year to 3 million units by 2025.

The government heavily subsidizes electric vehicle buyers if they buy locally made cars, as much as 100,000 yuan in some cities. Tesla currently doesn't manufacture in China, though founder Elon Musk said earlier this year that the company was looking for a partner to do so.

Other Aspirants

Among the other Chinese aspirants are Chehejia, backed by the founder of China's premier car-buying portal, Autohome Inc. It plans to introduce electric vehicles including an SUV by the end of 2017. Internet service portal Tencent Holdings Ltd. and electronics contract manufacturer Foxconn Technology Group have backed a new vehicle maker called Future Mobility.

NextEV Inc., founded by Chinese tech entrepreneur William Li, has produced an electric Formula E series racer. Billionaire Jia Yueting, who founded Le Holdings Co., a maker of web-enabled televisions and smartphones, unveiled a concept four-door electric sports car named LeSEE in April.

Traditional carmakers in China are also beefing up development of new energy vehicles. Chongqing Changan Automobile Co., Ford Motor Co.'s partner in China, will invest 18 billion yuan to add 34 new energy vehicle models by 2025, President Zhu Huarong said at a forum in Chongqing Monday. The carmaker this year completed a 1,200-mile road trip to test a self-driving car as part of its ambitions to produce highly automated vehicles by 2020.

The wave of investment has made the electric and self-driving arena an increasingly crowded one, Musk told Recode's Code conference last week.

"There've been so many announcements of autonomous EV startups. I'm waiting for my mom to announce one," he said.

Lu, a graduate of China's elite Tsinghua University with a degree in automotive engineering, started his career at Jeep's China operations. His Beijing CH-Auto, which counts Nissan Motor Co.'s China venture among its customers. Qiantu was created in 2015 as a wholly owned subsidiary to develop electric cars.

Qiantu will consider producing cars for other companies at 2 billion yuan factory, which will have an initial annual capacity of 50,000 vehicles, Lu said. The company is aiming for a 15 percent share of the electric vehicle market by 2020, or as many as 450,000 units, he said.

Qiantu, which means future in Chinese, also plans to introduce two cheaper models after the K50, Lu said.

"We will convince consumers that China is capable of building a new car brand, a new premium car brand, and a new premium pure-electric car brand," said Lu. "We will achieve this step by step."

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