Mad Catz Interactive (NYSE: MCZ) has huge upside potential this holiday season with the partnership with music game developer Harmonix in producing the next installment of the Rock Band series, Rock Band 4. The last time these two teamed up back in 2010 with the last installment of the series, Rock Band 3, it help produce record revenue for Mad Catz. But it gets even better this go around for Mad Catz because they are also co-publishing the game itself.
Back in 2010-11 for fiscal Q2 and Q3, Rock Band 3 help produce record net sales for Mad Catz of increases of 73% and 91% respectively.
It appears Rock Band 4 sales are currently tracking very well through all retail channels and in my opinion, has contributed to the stock rise from the upper .30s to where it is today in the mid .60s. I believe that it is just the beginning for MCZ stock and is still an early entry point as the holiday season still approaching.
Disclosure: I am/we are long MCZ.
I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.