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Only 11 Israeli companies exhibit at CES 2010

|Includes: Western Digital Corporation (WDC)


the largest consumer electronics show in the world, is taking place in Las Vegas this week from today to January 10th. Despite the huge publicity opportunity, only 11 Israeli companies have rented a booth this year. Perhaps it is the distance from the consumer electronics market, or the difficulty achieving economies of scale when manufacturing and selling remotely, but the fact is that most of Israel’s high-tech companies are focused on services and infrastructure, rather than packaged goods. Let’s take a look at the Israeli companies that will be exhibiting in this year’s CES show.

The Israeli representatives of CES 2010

Celeno –  provider of high performance Wi-Fi chips for HD multimedia and entertainment home networking applications:
- Internet Video streaming
- Wireless HDMI use cases
- Over the top HD video IP streaming
- IPTV over Wi-Fi
- Multi-room DVR

Compulab - making highly-integrated wireless mobile devices and miniature low power PCs. Since 1992, CompuLab is a leader in making miniature System-on-Module cards that are used in thousands of OEM products ranging from consumer electronics to airborne systems.

Cool product?Compulab’s leading product is fit-PC is a miniature, low power PC the size of a paperback and absolutely silent, yet fit enough to run Windows XP or Linux. fit-PC is the greenest PC on the market today, consuming only 3-5W.

Jungo - provider of connectivity solutions to silicon manufacturers and OEMs. Its products include USBwareTM, an advanced embedded USB stack, and DriverCore™ PC drivers, which extend device communication interfaces to a wide range of OSs and platforms.

Cool product? Jungo’s flagship product USBware™, offers a complete, high quality and small footprint embedded USB software protocol stack, allowing device manufactures to easily incorporate standard USB connectivity in their designs.
Morel - manufactures a wide range of award-winning speakers and raw drivers for the car and home, delivering high sound quality at competitive prices.

Cool product? Morel’s speakers won several awards, including its high-end “fat lady” loudspeaker, which received the 2009 CES Design and Innovation Award in the high-end performance category.

Who is going to be there?

Prime Sense – the company that needs the least introduction due to its part in Microsoft’s project NATAL, Prime Sense evolutionizes the way digital devices see the world. By giving digital devices a 3D perception of reality, Prime Senses breakthrough technology enables inexpensive, accurate, 3D sensing and understanding capabilities for virtually any digital device.

Cool product? The Prime Sensor, a System on Chip (SoC) and a complete reference design for a three dimensional sensing and understanding device. The Prime Sensor reference design utilizes a standard image sensor, a light source, optical components and the Prime Sense IC which is the digital brain of the system. The Prime Sensor can be connected to a variety of host devices using a standard USB interface. It is plug and play and USB powered.

RCS Rampal Cellular Stockmarket – RCS-the leading international distributor of mobile phones, digital cameras, LCDs & other electronics & creator of the online trading platform

Siano Mobile Silicon – Siano leads the mobile TV market with its multi-standard, single-chip receivers offering highly integrated solution with superior mobility performance and low power consumption. Siano’s system-oriented design approach guarantees fast time to market at reduced design costs – enabling TV EVERYWHERE.

Cool product? the SMS1140 – Lowest Cost MDTV Receiver Chip for Multi-Standard Mobile / Portable DTV.  CEO Alon Ironi will be there.

Spetrotec - specializes in development, design and manufacturing of advanced security systems, tracking & fleet management systems all for the automotive industry.Our 3 main fields of work are: High security automotive systems; Fleet management and tracking systems; OEM products.

Valens Semiconductor -Valens’ HDBaseT-compliant semiconductor products enable the convergence and distribution ofuncompressed full HD digital video, audio, 100BaseT Ethernet, power and control signals through a single standard 100m/328ft LAN cable.

Walletex Microelectronics – Walletex is the maker of Wallet Friendly USB devices. Housed in a credit card sized USB Flash drive, they are the world’s slimmest USB devices, and the only ones that can be carried in a wallet. Walletex has a proven track record in developing and marketing super-slim consumer electronics.

Cool product? Wallet MP3 - World’s slimmest MP3 player only 0.091″ thick! Ultra portable-fits into any wallet, never gets lost, misplaced, or forgotten. The Wallet MP3 offers a large double sided area for high quality printing such as corporate logo or music album artwork. The Wallet MP3 is waterproof & temperature resistant, with a double sided USB connector having three-in-one functionality: communication, charging, and audio jack.

Wisair - a leading provider of Wireless USB solutions based on its CMOS single chip, for in-room applications – a variety of wireless adapters for USB peripherals, wireless PC/Internet to TV, wireless audio and wireless notebook docking. Products based on these solutions are already in the market.

Cool product? The Wireless USB Audio/Video Adapter Set enables users to display their notebook/PC content, such as pictures, movies, presentations, office documents, and web content on a larger remote display, share it with others or enjoy a larger size display without any cable limitations.


These are only the official exhibitors, but other Israeli products and technology can be seen in semi-Israeli chip makers such as SanDisk Corporation and Marvell.  Other companies, such as Amimon, are operating in partnership with some of the LCD manufacturers.

Between Apple’s tablet, Google’s Nexus and Microsoft’s surprise, the 2010 CES is bound to be interesting.

Disclosure: "no positions"