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Apple Acquired Search Startup Ottocat

|Includes: Apple Inc. (AAPL)

Apple Acquired Search Startup Ottocat

Apple had acquired Ottocat after it went into the dark back in 2013 to enhance the searching on App Store with its "explore" tab.

Apple has begun developing changes in order to improvise the searches that people do on Aps Store while navigating through it. Partially this has been happening with the help of small acquisitions, a few of them remain under the cover for many years though.

Latest Apple news reports that the tech giant has acquired Ottocat which is a startup; this has been done a few months ago. The startup had created a system that would organize the apps on App Store and also surface them on the basis of nested categories. Now the version of this system rules in the "explore" tab of the tech giant's App Store.

It appears to be that the acquisition might have taken place back in 2013. In October of the year 2013, the website for Ottocat was down and the message on the page read "Ottocat is no longer available." If you check the Ottocat's URL now, it displays a blank page. The startup had a very short life. The only time it was opened was in May 2013 with its beta version public for all after it had developed a working prototype of the system back in January 2013.

In mid-2014Apple has begun developing changes in order to improvise the searches that people do on Aps Store while navigating through it. Partially this has been happening with the help of small acquisitions, a few of them remain under the cover for many years though.

Latest Apple news reports that the tech giant has acquired Ottocat which is a startup; this has been done a few months ago. The startup had created a system that would organize the apps on App Store and also surface them on the basis of nested categories. Now the version of this system rules in the "explore" tab of the tech giant's App Store.

It appears to be that the acquisition might have taken place back in 2013. In October of the year 2013, the website for Ottocat was down and the message on the page read "Ottocat is no longer available." If you check the Ottocat's URL now, it displays a blank page. The startup had a very short life. The only time it was opened was in May 2013 with its beta version public for all after it had developed a working prototype of the system back in January 2013.

In mid-2014, Apple news announced the "explore" tab in the App Store. Quite a timing for it as Ottocat was gone in dark in that time around. That year at WWDC, the "explore" tab was introduced by the company as one of the updates including couple of others. This was introduced as a way to discover the apps in the increased number of apps in the unwieldy catalog belonging to App Store.

In nutshell, Ottocat's technology addressed the pain points found in App Store. Users were unable to find the desired results when searching for the apps and results returned were not subject oriented enough. Among the sea of more than 1 million apps on App Store, developers were disgruntled with the performance of their apps on the store.

The way to achieve a better targeted approach was achieved by dividing the huge categories into rather more elongated sub-categories and working on the principle of "drill down". This eliminated the factor of guessing around and more precise results had been retrieved. For instance, people who are searching with the keyword "guitar" do not have to go through the app categories so the word might just come up. Instead people can look into the specific subcategories to see the apps you might wish to download.

Any of you who do make use of "explore" tab on App Store, the idea of functionality might sound familiar to this one.

Apple has begun developing changes in order to improvise the searches that people do on Aps Store while navigating through it. Partially this has been happening with the help of small acquisitions, a few of them remain under the cover for many years though.

Latest Apple news reports that the tech giant has acquired Ottocat which is a startup; this has been done a few months ago. The startup had created a system that would organize the apps on App Store and also surface them on the basis of nested categories. Now the version of this system rules in the "explore" tab of the tech giant's App Store.

It appears to be that the acquisition might have taken place back in 2013. In October of the year 2013, the website for Ottocat was down and the message on the page read "Ottocat is no longer available." If you check the Ottocat's URL now, it displays a blank page. The startup had a very short life. The only time it was opened was in May 2013 with its beta version public for all after it had developed a working prototype of the system back in January 2013.

In mid-2014, Apple news announced the "explore" tab in the App Store. Quite a timing for it as Ottocat was gone in dark in that time around. That year at WWDC, the "explore" tab was introduced by the company as one of the updates including couple of others. This was introduced as a way to discover the apps in the increased number of apps in the unwieldy catalog belonging to App Store.

In nutshell, Ottocat's technology addressed the pain points found in App Store. Users were unable to find the desired results when searching for the apps and results returned were not subject oriented enough. Among the sea of more than 1 million apps on App Store, developers were disgruntled with the performance of their apps on the store.

The way to achieve a better targeted approach was achieved by dividing the huge categories into rather more elongated sub-categories and working on the principle of "drill down". This eliminated the factor of guessing around and more precise results had been retrieved. For instance, people who are searching with the keyword "guitar" do not have to go through the app categories so the word might just come up. Instead people can look into the specific subcategories to see the apps you might wish to download.

Any of you who do make use of "explore" tab on App Store, the idea of functionality might sound familiar to this one.

ed the "explore" tab in the App Store. Quite a timing for it as Ottocat was gone in dark in that time around. That year at WWDC, the "explore" tab was introduced by the company as one of the updates including couple of others. This was introduced as a way to discover the apps in the increased number of apps in the unwieldy catalog belonging to App Store.

In nutshell, Ottocat's technology addressed the pain points found in App Store. Users were unable to find the desired results when searching for the apps and results returned were not subject oriented enough. Among the sea of more than 1 million apps on App Store, developers were disgruntled with the performance of their apps on the store.

The way to achieve a better targeted approach was achieved by dividing the huge categories into rather more elongated sub-categories and working on the principle of "drill down". This eliminated the factor of guessing around and more precise results had been retrieved. For instance, people who are searching with the keyword "guitar" do not have to go through the app categories so the word might just come up. Instead people can look into the specific subcategories to see the apps you might wish to download.

Any of you who do make use of "explore" tab on App Store, the idea of functionality might sound familiar to this one.