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Amazon Soon Opens Conventional Bookstore In San Diego

|Includes: Amazon.com, Inc. (AMZN)

Amazon would establish its brick and mortar store in San Diego, California.

Amazon is about to come to San Diego. Here it would not cater to couch potatoes this time, as it is aiming to people who are interested in shopping or browsing in brick and mortar stores. The online trading company is recruiting gadget enthusiasts, booksellers, and store managers for a retail store of Amazon Books in the "La Jolla or San Diego area," revealed by multiple listings of jobs posted across the internet in February.

The posting of the job is signaling the increasing interest of the online retailer in the conventional retail industry, which is quite an untouched area. There, the organization is capable of extending the expertise of customer services, create shelf space for its expanding series of hardware devices, and handle returns more efficiently.

Up till now, the company has announced publicly only one conventional bookstore that in Seattle covering 7500 sq. ft. with nearly 5500 sq. ft. of retail space. It was established in November at the modern outdoor mall, University Village. The only bookstore selling the company's limited selection of most best-reviewed and famous titles increases twice as a showroom selling Amazon gadgets that include Fire tablets, Echo, Fire TV, and Kindle.

The extensive conventional retailing ambitions of Amazon were debated in February after CEO of General Growth Properties 'Sandeep Mathrani' told investors while addressing a conference call that the objective of the online retailer is to set up 300 to 400 bookstores.

General Growth Properties is managing, owning and leasing different retail locations in the United States, but Sandeep isn't directly associated with the online ecommerce company. After his views drew widespread attention, he declined. Editor-in-chief of the publication 'Shelf Awareness', John Mutter holds the belief that the Seattle-based company is probably aiming to open 12 brick and mortar stores in the upcoming year or two.

The exact plans of Amazon in San Diego are still not known and the organization when contacted for sharing views, refused to deliberate upon its intent for the region. The job postings, nevertheless, suggest that it is currently staffing for only one bookstore in the area.

In the meantime, independent bookstores have benefitted from some resurgence following years in which they have suffered from a decline. In the past half a dozen years, bookstores have expanded every year, crossing the figure of 2200 in the past year.

In 2009, American Booksellers Assn provided the same figure of only 1400 based upon membership figures.