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Verizon Takes The Bigger Slice Of The Cake In Postpaid Smartphone Subscribers

|Includes: AT&T Inc. (T), VZ

Smartphones and tablets are the new mode of communication. Ericsson Research is of the view that in 2015, 95% of mobile revenues will revolve around wireless data utilization. Every five years, the revenue per user for wireless date is increasing at an annual rate of 16%. This is the reason companies providing wireless services are focusing on postpaid consumers.
With smartphones taking over the industry, the companies providing wireless services are on their toes. Postpaid customers are said to be more data friendly, as compared to the prepaid ones. Verizon has bagged the wireless market in America, with 37% of all devices sold in the US during the last three months being under it.
AT&T and Verizon are tied in competition, with Verizon leading the race. In 2007, AT&T was given marketing rights for iPhone and Apple Inc. However, Verizon started selling iPhones in 2011, and outdid AT&T by four million units. AT&T is far behind Verizon as far as revenue is concerned. It has a CAGR of 25%, whereas Verizon is at 32%. As far as wireless subscribers are concerned, AT&T has taken the bigger slice of the cake, with 107 million wireless subscribers.
These two companies are of the view wireless telecom services are essential as the industry trends evolve and move towards smartphones, tablets and gadgets. They work with 4G LTE networks, that make way for customers as far as fast and easily accessible content is concerned. Verizon was the first company to position its 4G LTE network. This is the prime reason behind Verizon's market share maintenance. Verizon's postpaid subscribers go up to 93 million. Furthermore, Verizon has a customer base of 98 million, with 65% using its services on smartphones.
One is sure that Verizon will be benefitting as data revenues are flourishing at a rapid pace. The reason why Verizon is steps ahead of AT&T is transparent. As compared to AT&T, Verizon has a stronger market position in data revenues, which are likely to grow at a rapid pace. This would result in a stronger market share for Verizon, which is in high demand for its data. One is sure Verizon will go further, with better quality 4G LTE services. This is the reason Verizon has customer loyalty- users tend to stick to providers that have a strong position in the market. Verizon is, by far, known as the best, most reliable, easily accessible, and quality focused.