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Search Engine Marketing For Websites Of Different Ages And Having Varying Authority

SEO goals vary with the age of websites. Websites of different ages have different search engine marketing requirements. A specific SEO plan or campaign may not be a fit for all websites having varying authority in search engines. Based on discussions with an established SEO consultant, the following three SEO plans are suitable for three different websites based on their varying ages and authority.

5 years old website having good authority

Websites whose domain names are 5 years old fall in the category of authoritative sites. With the promotional strategies based on traditional marketing platforms, these websites have not undergone SEO.

Challenge - How to improve keyword rankings for these sites?

Diagnosis - First, on-page optimization needs to be performed for highly authoritative websites by inserting relevant keywords in specific sections of the content of web pages. Keyword-based content optimization, a part of search engine marketing, is an initial boost to keyword rankings. Relevant anchor texts of a website become branded terms for the website, if they are used in building links.

Treatment - According to a SEO consultant, building keyword-centric anchor texts based is the fitting solution. Search engine spiders index the keywords in anchor texts. It may not be a powerful link building strategy, but article and directory submissions using keyword-specific anchor texts help a lot.

A few years old (2-5 years) Website having little authority

The SEO game including on-page optimization for websites in this category has been on for last few years. Owing to the mediocre search engine marketing service quality, the websites have not experienced a boost in keyword rankings.

Challenge - How to improve search engine rankings for these sites?

Diagnosis - Link building, social bookmarking and article directory submission are the possible solutions which you need to focus on in a search engine marketing campaign for those websites.

Treatment - If you go by the suggestions of a SEO consultant, make sure to evaluate the relevance of on-page content for target keywords, build a solid internal linking structure connecting the pages, and build links through guest blog posting, press release submission, and forum posting.

Brand new website with no SEO

A website that is only 3 months old has no back-links. The website has not been optimized for target keywords.

Challenge - Beginning on-page SEO for the website from scratch

Diagnosis - Link building plans are naturally simple for new websites. Following your competitors, and checking what they are doing will show the path. Check the ratio of their branded and non-branded key terms. Check how many anchor texts have been used? Incorporate the link-building practices that are quick to show results, to your search engine marketing portfolio. In view of an expert SEO consultant, moderate SEO is recommended at this stage, since the website has no authority in search engines.

Treatment - Guest blog posting is the key to building authority for the website at its nascent stage. This link-building strategy is a must practice which keeps over optimization penalty at bay. Make sure to use variations of the chosen anchor text containing the website name or the most relevant keyword. Creating anchor texts using branded words is highly recommended. Add press release submission to your search engine marketing plan, as it helps build links from authoritative sites. Results may go reverse, if you overdo SEO.