When designing a quality website a web design company needs to take into consideration the fact that the website should be substantial enough to attract the attention of the visitors.
Before diving further, a web design company needs to ensure what kind of web designer it is hiring. No doubt, a creative web designer is available here and there. They may even assure you to creative layouts at an affordable price. Unfortunately, in the whole process the web development company fails to implement the techniques that are both creative and search engine friendly.
When a web development company hires any graphic designer, it should ensure that the designers know the basics of SEO and its related convulsions. Once they have a little knowledge of the techniques, you don't have to worry regularly about the implementation of those techniques.
While it may seem to be a small thing to consider, but a cheap web design company need to ensure that this small problem doesn't blow out of proportions. It literally doesn't matter how creative and visually appealing your website is, if it doesn't find its space in Google or simply if it is not indexed by Google.
What will happen if your site is not indexed by Google?
Although it is a no brainer question what will happen if the site is not indexed by Google- the result is the visitors will be minimal and your conversion rates will fall down. Once you understand that your website is becoming jaded and worn out. The neat idea is to consult a person who excels in the field of SEO. A SEO specialist is the person who understands the intricacies of SEO well and designs your site according to it. For a cheap web design company this person is essential and he is the person who steers the boat of a company in the right direction.
But the problem is; if you are newbie in this field, you may not have so much of amount to hire two persons. Instead, you can hire one person who takes cares of various aspects like web designing and SEO.
Here are the qualities that make a website as SEO friendly website
Usability- The site should be usable and should not confuse the visitors. The idea is to don't keep your visitors in your control, rather try to increase website usability by employing standard navigational techniques and making your site user friendly.
Avoiding Flash- another great idea to increase website usability is to avoid using flash when unnecessary or using a huge amount of graphics. By keeping all these techniques you can bring a smile on the face of your visitors.
Thus, while designing a website, it is essential that attributes of SEO should be taken into consideration otherwise the results would be drastic.