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June 2017 Sales For Jaguar: Up 7%

|Includes: Tesla, Inc. (TSLA), TTM
Summary

F-Pace drove Jaguar to solid growth of 7%. Jaguar is now 3% larger than Tesla in the U.S. year to date.

Year to date, Jaguar grew 88%. Tesla grew 6%. This is Tesla’s home market, folks.

A year ago, Tesla was 73% larger than Jaguar, January-June. Now Jaguar is 3% larger than Tesla, January-June.

Jaguar’s diesel share was 12.2% for the relevant models, in June.  Year to date it’s at 13.3%.

This article was first published on or about July 5, 2017, on my Seeking Alpha Marketplace site, where subscribers get early access to many of my articles.  You can view these articles here: https://seekingalpha.com/author/anton-wahlman/premium-articles

Jaguar reported U.S. June 2017 month sales:

JAGUAR LAND ROVER REPORTS US SALES FOR JUNE 2017


Jaguar was up 7% in June, bringing the year to date to an increase of 88%.  The F-Pace is now just past the 50% mark in terms of sales contribution.  Add the XE, which also became available starting in the second quarter of 2016, and those two products combined are over two-thirds of Jaguar’s U.S. sales now.


The June 2017 sales increase came almost exclusively from the F-Pace.


For the first half of 2017, Jaguar sold 20,665 units in the U.S., compared to Tesla who sold 20,140.  In other words, Jaguar is now 3% larger than Tesla in the U.S.


One year ago -- the first half of 2016 -- Tesla was 73% larger than Jaguar.  That’s what an 88% growth rate compared to one that’s 6% does.


Jaguar is very aggressive in bringing diesels to the U.S. market.  It’s got 3 of them right now.  Here is the diesel sales share for June:


June 2017

total

diesel

%

XF

271

55

20.30%

XE

638

127

19.91%

F-Pace

1501

112

7.46%

TOTAL

2410

294

12.20%


As you can see in the table above, for the relevant models it averaged 12.2% in the June month.


But what about for the year to date?


U.S. Jan-June 2017

total

diesel

%

Jaguar XF

2255

258

11.44%

Jaguar XE

5166

625

12.10%

Jaguar F-Pace

9559

1368

14.31%

TOTAL

16980

2251

13.26%


As you can see in the table above, it averaged 13.3% for the year to date.  So the diesel sales were slightly weaker in June than in the year to date.


The diesel mix also shifted much more between the models:  It was around 20% for the two sedans, but only closer to 7% for the SUV.  That’s the opposite of the trends earlier in the year.

Disclosure: I am/we are short TSLA.

Additional disclosure: At the time of submitting this article for publication, the author was long GM, F and GOOGL, and short TSLA. However, positions can change at any time. The author regularly attends press conferences, new vehicle launches and equivalent, hosted by most major automakers.