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July 2017 Sales For Audi: Up 2.5%

|Includes: VLKAF, VLKPF, Volkswagen AG ADR (VWAGY)


Audi put in yet another consistent performance; up 2.5% in July and 5.6% year to date.

The A5 drove the growth in July with dramatic year-over-year growth.

The Q5 saw a surprising 15% decline, even though it’s up 11% for the year to date.

The Q7 is now Audi’s second-best selling model in the U.S., up 44% in July and 18% year to date.

We now await the A8 and eTron models, which we will see very soon and should arrive in U.S. dealerships some time before the end of 2018.

This article was first published on or about August 18, 2017, on my Seeking Alpha Marketplace site, where subscribers get early access to many of my articles.  You can view these articles here:

Audi reported U.S. July 2017 month sales:

Audi of America reports July sales increase as new A5 Sportback and Q7 lead consumer demand - Audi Newsroom

Along with Subaru, Audi is the gift that keeps on giving, in terms of consistent U.S. sales increases.  July was up 2.5%, which brings the year to 5.6% thus far.

The July trends followed June very closely.  

The A5 has become a major contributor to the U.S. sales boom, as it was up 203%.  Year to date, it’s up 77%.

Very surprisingly, the best-selling Q5 was down 15%, a very poor result given that it’s all-new on the market as of March or so.  It’s up 11% year to date, but it really ought to be doing a lot better both because it’s all-new and because the midsize segment is booming.

It might likewise be surprising to you to learn that the Q7 is now Audi’s second-best selling vehicle in the U.S., ahead of A4, A5 and A3, among others.  For something that starts at $50,000, that’s amazing.  It was up 44% in July and 18% year to date.

Audi continues to be on a roll.  One major source of upside for the second half of 2017 will be if Audi manages to obtain sufficient quantities of the Q5, which is now made in Mexico.

We are also looking forward to seeing the eTron -- the ultimate high-end all-electric crossover.  It will be in production in 2018, but we are still missing many details ranging from precise timing to pricing.  Will it arrive in U.S. dealerships before or after the Jaguar i-Pace, which is due in the U.S. around June 2018?

Disclosure: I am/we are short TSLA.

Additional disclosure: At the time of submitting this article for publication, the author was long FCAU and GOOGL, and short TSLA. However, positions can change at any time. The author regularly attends press conferences, new vehicle launches and equivalent, hosted by most major automakers.