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July 2017 Sales For Porsche: Up 0.6%

|Includes: VLKAF, VLKPF, Volkswagen AG ADR (VWAGY)

Porsche up 0.6% in July, and 2.9% year to date.

911 and Boxster/Cayman both down a lot in July and to a lesser extent also for the year to date.

The ageing Cayenne SUV -- to be replaced next year -- also down big for July and to a lesser extent also the year to date.

Panamera and Macan up a lot, especially in July but also year to date.

The transformation of Porsche’s U.S. sales from 911, Cayman, Boxster and Cayenne in favor of Macan and Panamera, is significant.

This article was first published on or about August 19, 2017, on my Seeking Alpha Marketplace site, where subscribers get early access to many of my articles.  You can view these articles here:

Porsche reported U.S. July 2017 month sales:

Porsche Announces July 2017 Sales

Porsche was up 0.6% in June, and 2.9% year to date.  Under the steady surface, however, big things are going on.  The mix shift is positively huge.

The sports cars -- 911 and Boxster/Cayman -- were both down a lot in July.  So was the ageing Cayenne SUV, which is on the cusp of being replaced in the next year:

911:  Down 27.2%

Boxster/Cayman:  Down 54.8%

Cayenne:  Down 18.2%

Those declines are actually worse than than the year to date:

911:  Down 14.6%

Boxster/Cayman:  Down 31.5%

Cayenne:  Down 12.4%

Panamera and Macan were both up in July:

Panamera:  Up 49.1%

Macan:  Up 71.9%

Those increases also hold for the year, although not to the same extreme extent:

Panamera:  Up 38.2%

Macan:  Up 35.1%

The big picture here is simple:  Porsche is becoming less and less of a sports car company, and more one that sells four-door hatchbacks and SUVs.

Nothing wrong with that, of course.  Just a fact.

Disclosure: I am/we are short TSLA.

Additional disclosure: At the time of submitting this article for publication, the author was short TSLA and long FCAU and GOOGL. However, positions can change at any time. The author regularly attends press conferences, new vehicle launches and equivalent, hosted by most major automakers.