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July 2017 Sales For Mercedes: Down 10.7%

|Includes: Daimler AG (DDAIF), DMLRY, DMLRY
Summary

A 10.7% July decline led by declines in all sedans and the two large volume SUVs, GLE and GLS.

Not too many positive things going on for Mercedes in the U.S. this year. C, E/CLS, GLE and GLS are the best performers.

Vans took a turn for the worse in July, down 15.7%.

For the year, Mercedes is tracking to a number not too far from 360,000 in the U.S.  Last year, Mercedes did 380,752 in the U.S.

The $123,000 and up G-Class now out-sells Smart 2:1.  Rich Americans want cars that consume more fuel.

A version of this article was first published on or about August 26, 2017, on my Seeking Alpha Marketplace site, where subscribers get early access to many of my articles.  You can view these articles here: https://seekingalpha.com/author/anton-wahlman/premium-articles

Mercedes reported U.S. July 2017 month sales:

Mercedes-Benz USA July 2017 Sales Chart


While July was a miserable month for Mercedes in the U.S. at down 10.7%, there were some interesting observations under the surface.  This goes for both sedans and SUVs.


First, the sedans.  Basically, they were all down -- CLA, C, E/CLS, S, SLC and SL.  Of those, only C and E/CLS are up for the year to date.


Second, the SUVs.  Only two of the volume nameplates were up -- GLA and GLC, the two smallest ones.  However, when we look at the year to date, it’s the opposite -- GLA and GLC are the two that are down, whereas GLE and GLS are up.


The old (since 1979) G-Class was up for both July and the year to date, but it’s obviously a car which sells in only tiny numbers given its $123,000 (and up) price, and very low fuel economy.


Fun fact:  Mercedes now sells twice as many G-Wagens as it sells Smart cars.  America!


July was also not helped by (work) vans being down 15.7%, although they are down only 2.5% for the year to date.


Speaking of being down year to date, Mercedes USA as a whole is now down 2.3% year to date.  That’s mostly in line with the market overall, and that’s despite the lack of pickup trucks.


With “only” 208,592 sold in the U.S. year to date, it would appear Mercedes is tracking to selling not too far from 360,000 for the year in the U.S.

Disclosure: I am/we are short TSLA.

Additional disclosure: At the time of submitting this article for publication, the author was short TSLA and long GOOGL and FCAU. However, positions can change at any time. The author regularly attends press conferences, new vehicle launches and equivalent, hosted by most major automakers.