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Buildablock Corp. (BABL) Schedules Beta Launch Of Website And Mobile App

Internet service platform company Buildablock today announced its plan to launch a test version of its Buildablock Website and mobile app to obtain technical and user feedback as the company works to finalize its systems and procedures.

Buildablock is a platform that allows users to bid on products at a discounted basis. Once a consumer decides which product he or she would like to purchase, the platform quickly and automatically negotiates a discount with the retailer on behalf of consumers that will result in consumer transactions.

The test 'beta' launch will allow participants to utilize all aspects of the company's block purchasing e-commerce model, including bidding, virtual product transactions, consumer and merchant profile data, the integration of social networking capabilities, merchant deployment processes, and more.

Platform testing will also include the extensive analysis of Buildablock's mobile phone app which is designed to leverage location-based physical shopping.

Buildablock will use data from the test to conduct a thorough analysis of real-time logistics and to implement automatic solution mechanisms to ensure a seamless launch of the live site to the general public.

The company also said it hopes to use the beta launch to determine which features are most preferred by both consumers and merchants, develop new ideas, and to develop an enriched platform based on multi-constituent feedback.

"Our beta launch will test our block purchasing model that looks to automatically discount product purchasing and integrates the many social and on-site shopping aspects associated with a highly satisfied consumer experience," Gary Oberman, Buildablock's CEO stated in the press release. "We will utilize feedback from the launch in the spirit of enlisting both consumers and merchants to assist us to shape a unique experience that bridges both physical and online shopping and that optimizes retail transactions."

The company will host the simulated shopping experience September 21, 2012, with the final launch date slated for release later this year ahead of the holiday season.

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