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Viggle, Inc. (VGGL) Is “One To Watch”

|Includes: DraftDay Fantasy Sports, Inc. (DDAY)

Viggle was founded by media entrepreneur Mr. Robert F.X. Sillerman. He created the company in June of 2010 to develop businesses, products, and services that encourage consumers to engage with different types of entertainment content such as TV, movies, games, and music. Viggle was formerly known as Function(x), Inc. They changed their name to Viggle, Inc. in May 2012. Viggle has their corporate headquarters in New York, New York.

The company delivers their loyalty program to consumers in the form of a free application that works on different device types, including mobile phones, tablets, and laptops. Viggle is a loyalty program for television that gives people real rewards for checking into the television shows they're watching. Their users receive points for checking into and interacting with their favorite TV shows. They subsequently redeem the points for real items, such as movie tickets, music, and gift cards. They can also convert them into charitable donations.

Viggle automatically identifies the television shows their users are watching and awards them points when they check-in. In addition, Viggle users can garner points by interacting with what's on the air. Viggle LIVE is a program of trivia, voting, and polls that is in synchronization with what the viewer is watching on their television.

Viggle's MyGuy is a real-time fantasy sports game. It recognizes the teams playing when the viewer checks into a game with Viggle. Fans can select which players they want to put in the game and they can switch their players in real time. The better their guys score, the more points the Viggle user gets. When the player fumbles, the user's point total falls as well. MyGuy is a proof of concept of the HTML5 application platform, which Viggle is offering networks, producers, and brand partners.

The Viggle application has been updated to include new Facebook Connect social features and a drag-and-drop programming guide that lets users easily create their own custom channel guide. Over one million users have registered for the Viggle application since its launch seven months ago.

Recently, Viggle announced that DIRECTV customers will get movie tickets, music, gift cards, and an array of other exclusive rewards, for watching TV, under a marketing agreement with DIRECTV. With this agreement, DIRECTV customers will receive unique benefits when they check into their favorite TV shows using Viggle. The two companies will be working with network and premium channel programmers to provide enhanced TV experiences and to reward DIRECTV customers with bonus points when they check into their favorite shows with Viggle.

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