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Skinny Nutritional Corp. (SKNY) Management Proves Ability To Rapidly Boost Market Presence

|Includes: Skinny Nutritional (SKNY)

Skinny Nutritional, provider of the only true zero calorie, sugar, carb, sodium, and preservative-containing beverage available, continues Mid-Atlantic market penetration. The company, maker of Skinny Water, recently announced that the product is now available in 275 store locations throughout the region. Skinny Water can be found under the A&P retail banner of stores, including Pathmark, Superfresh, Waldbaum's, and A&P.

Joseph Gisondi, VP of National Retail Sales, stated, "Skinny Nutritional Corp. and A&P look forward to building and cultivating the Skinny Water brand through various advertising mediums which will include circular/ad sales, displays, sampling events and joint promotions." Skinny Water is currently available in over 14,275 retail stores nationwide.

The company's strong emphasis on health, fitness, and community has served marketing initiatives very well. The new age beverage segment has seen increasing momentum in recent years, with just about every beverage company getting into the game, but none of them has the kind of no-nonsense product composition behind Skinny Water, something that appeals directly to the majority of the core consumer market.

Featuring educational materials at point of sale, Skinny Nutritional continues with the introduction of its new product, Skinny Water pH+, as well. Inspired by the alkaline diet favored by celebrities and medical practitioners, and delivering on the belief that the human body should maintain an optimum balance of acidity and alkalinity, Skinny Water pH+ is infused with minerals to help keep the body balanced. Fortified with magnesium, zinc, and potassium found in fruits and vegetables, an alkaline diet is believed to greatly benefit overall well-being by providing increased levels of energy, and even clearer skin, increased metabolism, and mental clarity.

For additional information, visit the company's websites at

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