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Hotel Outsource Management International, Inc. (HOUM.OB) to Supply Major New Luxury Hotel in Israel with its Computerized Minibars

Hotel Outsource Management International, – a multi-national provider of computerized minibars and associated services, reported signing of an Outsourcing Agreement today which will see the Company’s HOMI® 232 Computerized Minibar installed in the luxurious new Isrotel Beresheet Hotel.

The Isrotel Beresheet is scheduled to open next year in March/April at a premiere location in Mitzpe Ramon, Israel and will offer unique leisure resort features to its guests, cleverly leveraging the nearby Ramon Crater and Negev desert attractions as well.

The beautiful 112 room hotel is designed to offer the pinnacle of service and accommodations. It is of no surprise that the proprietors have chosen HOUM’s fully automated, open-display wireless and eco-friendly (non-ammonia/gas, silent thermoelectric cooling system) HOMI® 232 Computerized Minibar system for their guests’ enjoyment.

President of HOUM, Daniel Cohen, was clearly pleased at the selection, which adds further real estate to the Company’s rapidly expanding footprint among luxury hotels in the upscale minibar segment. Cohen noted that this is the second such deal with the Isrotel Group and follows fast on the heels of the Isrotel Royal Beach Hotel operation begun earlier this year in July.

The Isrotel Beresheet Hotel was envisioned from the outset to be a complete get away solution, including a state-of-the-art spa and lovely two-story chalets, each with a private swimming pool and lavish ground floor suite.

Cohen explained that the Company would continue to grow its core business in key target markets like the US and Israel, as well as specific countries throughout Europe.

Cohen expressed full faith and confidence that this installation would prove to be a feather in HOUM’s cap, and that the deal would lead to even wider adoption of the Company’s offerings, both in Israel and abroad as a result of such continued/proven success.

With over 10k computerized minibar systems in 34 hotels worldwide, HOUM is well-positioned to keep delivering impressive returns to the Company’s shareholders, while efforts are made to continue strategic expansion of operations.

The Company is also engaged in ongoing work to develop the next generation of computerized minibar systems, systems which will go above and beyond their 232 and 330 models, bringing unprecedented satisfaction and performance to the world’s most exclusive hotels and resorts.

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