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ELayaway, Inc. (ELAY) Forms Partnership With Dynamic Signal To Ramp-Up Online Presence

eLayaway, parent company of payment technology solutions company DivvyTech, has formed a new partnership with Dynamic Signal, a California-based provider of Social Customer Relationship Management (NYSE:CRM) services, to address various social challenges.

eLayaway is a payment processing technology provider that helps merchants and retailers manage their layaway program. The company currently has more than 110,000 registered members on its Web site and anticipates continued growth in the upcoming quarter. Though it says 29 percent of its site traffic is comprised of first-time visitors, eLayaway has engaged Dynamic Signal to help it take full advantage of the growth opportunities that social networking can provide.

"A recent study conducted by The Pew Research Center reports that over 65 percent of online adults are using social networking sites. The need to have an online presence and influence within the social community is vital," Sergio Pinon, CEO and founder of eLayaway stated in the press release. "The opportunity to work with a company as innovative and knowledgeable as Dynamic Signal will give eLayaway the ability to leverage growing social networks to further support our continued focus of driving revenues, membership and Web site traffic."

Per the agreement, Dynamic Signal will deploy its team of social experts to establish and execute a growth plan designed to drive more than 1 million new users to eLayaway's Web site. Aside from simply increasing site traffic, eLayaway anticipates that the increased visibility will also have a direct impact on the amount of transactions and overall revenue generated.

"Every day we're seeing more customers come to us asking how we can help them solve their challenges around increasing customer acquisition and drive more meaningful relationships with their members. eLayaway is taking an innovative approach to consumer payment solutions and we're pleased to help them achieve their vision," Ed Delfs, CRO of Dynamic Signal stated.

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