Hipcricket, subsidiary of Augme Technologies, today said that by completing 29,000 mobile marketing and advertising campaigns in the second quarter of fiscal 2013, it has clipped a new quarterly record with a total of more than 225,000 campaigns completed.
The quarterly high represents an increase of 38 percent compared to campaign deliveries in the first quarter of fiscal 2013.
For the second quarter of fiscal 2013 ended August 31, 2012, the company conducted campaigns for a range of clients, including a large non-profit client and a major retailer, both of which executed six times more second-quarter campaigns than the second quarter of the year prior; a casino that more than doubled its campaign activity; and a consumer products goods company that notched 78 percent more campaigns than in the previous quarter.
Hipcricket also reported second-quarter sales of $6.2 million, a 22 percent increase compared to revenues of $5.1 million in the first quarter of fiscal 2013. The company attributes the sequential improvement to its partnership with a financial services company to engage its 20,000+ sales associates, as well as to the successful completion and results of the advertising campaigns themselves.
"Clients are succeeding in driving sales, engagement, and loyalty through Hipcricket's mobile marketing and mobile advertising solutions," Doug Stovall, Hipcricket executive vice president of Sales and Services stated in the press release. "This has led to an increase in activity from customers, as well as additional companies reaching out to us to enable them to reach their audiences via mobile devices."
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