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Baristas Coffee Company, Inc. (BCCI) Experiences Accelerated Growth As New Products, Television Reality Show, And Marketing Efforts Roll Forward

|Includes: Baristas Coffee Company Inc. (BCCI)

On the heels of the Oct. 4 announcement that Baristas Coffee Company received a trademark certificate for the "Baristas TM" brand and related marketing assets, the Seattle-based beverage and branded products company continues to move forward strongly with its growth and marketing efforts.

This month, Baristas announced that a new line of "Barista Coffee Creations" ice cream, featuring classic flavors like "Caramel Cappuccino" and specialty creations like "Coconut Café Latte," had been finalized for distribution. These ice cream flavors are initially being made available in four-pack boxes, and the company intends to develop additional flavors and varied forms of its "Baristas Coffee Creations" going forward. Other new Baristas branded products are currently under development.

The company has also completed filming for a new series of promos and commercials that are scheduled to begin airing in late November. The commercials highlight the Baristas brand as well as the previously announced "Baristas" reality show, which is currently under development by Mark Mayer at M&M Productions. The commercials will air throughout the nation with an emphasis on regions where Baristas has or will soon be opening locations.

Baristas will additionally open two new San Antonio, Texas, locations in November and December 2012, which will bring the total to three locations in the San Antonio market.

Baristas Coffee Company is headquartered in the Seattle area. The company was formed to create a national brand of drive-thru espresso stands, and the company is accomplishing this by acquiring established businesses that fit its model, opening new locations and franchising. Baristas has differentiated itself from the competition by implementing a theme that features attractive female baristas in entertaining costumes who prepare the finest beverages available on the market. Baristas franchises can currently be found in six greater Seattle locations as well as in Arizona, Texas, Florida, and Montana, with other states coming soon.

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