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Skinny Nutritional Corp. (SKNY) Offers More Than Just Flavor Without Guilt

|Includes: Skinny Nutritional (SKNY)

Skinny Nutritional is a Pennsylvania based maker of enhanced functional beverages, now distributed all over the country under the brand name Skinny Water. Skinny Water is unique in the fact that it contains 100% natural flavorings, with no sugar, no carbs, no calories, and no sodium. What it does have is a unique formulation of vitamins, electrolytes, and antioxidants, making it one of the healthiest drinks available anywhere, in a different league than standard enhanced waters that are often loaded with artificial sweeteners and chemicals. As such, it has rapidly become popular with people looking for something refreshing and delicious, but not fattening. Unlike sugared or diet sodas, people can enjoy as much as they want without feeling guilty about their health or weight.

But Skinny Water is far more than just flavor without the guilt. Skinny Water represents a bold new direction for the beverage industry, a direction that could cut significantly into the vast global market for non-alcoholic beverages. Moreover, it's a direction that is already being actively encouraged by local, state, and federal agencies, a level of support that is destined to increase. The reason, of course, is that traditional soda drinks, including diet sodas, are being recognized as contributors to the ever growing obesity problem in America. Even diet sodas are now considered suspect, with researchers suggesting their artificial sweeteners may react chemically with the body to drive additional consumption.

The numbers have been mounting so fast for obesity, including childhood obesity, that individuals and all levels of government are desperately seeking solutions. With nearly 70% of adults listed as overweight or obese, what used to be a personal problem is now viewed as an epidemic. Although there are many contributing factors, the bottom line is that people are taking in more calories and fat while exercising less. As the computer age has grown, so has the American waistline. Cheap mass-produced high-calorie fillers and flavorings, such as corn syrup, staples in processed food products, are becoming a big part of our diet as more people seek ready-to-eat foods. And the amount eaten at every sitting has also gone up.

Consumers are recognizing the risk for themselves and want alternatives. Skinny Water stands in stark contrast to common processed foods and beverages, which is why it has become so popular in such a short time. The global beverage market is huge, and Skinny Nutritional is starting to cut into it.

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