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The Professional Commitment Of, Inc. (LFLS)

|Includes:, Inc. (LFLS)

A mortgage loan is one of the most important commitments the average person makes. And the first step that most consumers take today when looking for a suitable mortgage loan is to search the Web, hoping to track down the best deal for their particular needs. But looking online for a mortgage loan can be extraordinarily frustrating when all you have to deal with is a bunch of competing websites.

A common concern that consumers have when looking online for a mortgage loan is the lack of transparency. People get hit with a world of numbers, but still feel uncertain about exactly what they are getting or who to trust. With all of the rates and fees and types of loans, it's easy to be confused, even intimidated, and flashy sales-oriented websites make matters worse. In many cases, online presentations seem more devoted to making a sale than in truly clarifying options. Even more concerning is everything that is not said, important information that may not come out until the consumer is already actively engaged in the mortgage process.

Loans4Less, a growing web-based mortgage broker, has targeted exactly this widespread consumer concern, providing not only a clear and easy-to-use source of mortgage loan information through multiple websites, but also a written and unambiguous statement of their professional promise to the consumer. It lays out in straight-forward language all of the things they are committed to do, including:

• Offering the lowest deliverable rates and closing costs

• No rate or points quotes that are not deliverable

• Guaranteed closing costs

• Clear procedures for loan application and ongoing communications

• No passing of confidential customer information to any third party

• No ordering of credit profiles without specific customer permission

• The most professional service and communication

They also include important information that consumers need to consider when comparing mortgage loans, to protect people from deceptive presentations and practices. It's all about transparency and clarity, which has been key to the company's positive reputation and growth.

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