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New Energy Systems Group (NEWN) Ramps up Product Distribution on Heavy Demand in China Market

|Includes: New Energy Systems Group. (NEWN)

New Energy Systems Group, a vertically integrated original design manufacturer and distributor of lithium ion batteries and mobile power systems, has expanded its product offering for China Unicom’s retail kiosks to five models sold in 39 China Unicom locations in Beijing, Changchun, Guangzhou, Harbin, Hohhot, Hulunbeier, Jinzhong and Shenyang, meeting increased demand in the Chinese market.

New Energy sells its consumer electronics mobile charging products primarily under the Anytone® brand in China. The company said the accelerating pace of new mobile device introductions in China combined with a growing middle class make it fertile ground for the company’s products.

“We continue to see an increasing demand for our products in China and are especially delighted with the initial success of this program with China Unicom. We are excited about this opportunity because it further validates the high quality of our product offerings and provides a new distribution channel for our products,” Jack Yu, chairman of New Energy stated in the press release. “We are very pleased our distributors are now selling New Energy’s MeePower®-branded products exclusively to China Unicom’s kiosks. We believe China Unicom is the second largest mobile phone operator in China and the exclusive reseller of iPhones in China. We further believe China Unicom has an estimated 165 million mobile phone subscribers who are increasingly requiring the type of mobile power sources that New Energy manufactures,” Yu concluded.

Since late 2010, New Energy’s distributors increased sales to 39 China Unicom kiosks after a successful pilot program with three kiosks in October 2010, which initially included one MeePower® product for the iPhone 3 and 4. Strong demand for the products prompted participating distributors to expand MeePower®’s product offering to a total of five products and increased the number of China Unicom locations selling New Energy products from three to 39.

“After careful consideration, we decided to market our MeePower® brand in China through China Unicom at a premium to Anytone®-branded products sold to other retailers. This has allowed us to sell more high margin products and to have our products sold by a marquee customer like China Unicom,” Yu stated.

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