Trunkbow International Holdings Ltd. (TBOW) is “One to Watch”

Feb. 02, 2011 5:30 PM ETTBOW
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As part of the Computer Programming and Data Processing industry, Trunkbow International Holdings Ltd. is an innovative mobile application enabler. The Company offers telecom operators in China application platforms on which to offer Mobile Value Added Solutions (MVAS) to subscribers. Founded in 2004, Trunkbow International Holdings Ltd. has their headquarters in Chaoyang District, Beijing, China. The Company’s shares trade on the NASDAQ Global Market.

Trunkbow International Holdings enables telecom operators to offer their subscribers access to unique mobile applications, innovative tools, value-added services, and an overall superior mobile experience. Consequently, they add value to their clients by helping them increase their average revenue per user and decrease subscriber churn. They supply telecommunications companies with hardware and software used in delivering mobile applications to cell phones.

For system integration, Trunkbow signs contracts with telecommunication and mobile operators and system integrators to install and integrate the Company’s software with the hardware and software purchased from third-party suppliers. Deliverables of system integration include: software, hardware, integration, installation, and training.

Trunkbow enters into contracts with local system integrators who further contract with telecommunication and mobile operators, and provides these system integrators with their patents which permit the system integrators to use the Company’s patents. The system integrators pay a one-time license fee for obtaining the programs and technologies.

According to the contracts, these integrators are responsible for the construction and maintenance of the system platform. Trunkbow assists these integrators during construction in the form of providing technologies and programs.

For Maintenance Services, revenue derived from technical support contracts primarily includes telephone consulting, on-site support, product updates, and releases of new versions of products previously purchased by the customers, as well as error reporting and correction services. Maintenance contracts normally sell for a separate fee with initial contractual periods of one year with renewal for additional periods thereafter. Technical support service revenue is recognized ratably over the term of the service agreement.

On Monday, Trunkbow International Holdings Ltd. announced that they plan to raise as much as $35 million with an initial public offering (IPO) this week. In a filing with the Securities and Exchange Commission, Trunkbow said they plan to sell 5 million shares at a range of $5 to $7 each. The Company is giving underwriters the option to sell another 750,000 shares to cover excess demand.

The Company is expecting, after expenses, proceeds of approximately $27.4 million, or $31.5 million if the underwriters exercise their option. Trunkbow plans to use $15 million of the cash to expand their mobile payment technology and the rest for general corporate purposes.

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