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The Guitammer Company, Inc. (GTMM) Management Links Arms With Shareholders

|Includes: The Guitammer Company (GTMM)

One of the things investors look for in a company is the quality of the management team and the alignment of the team's personal interests with those of the company's shareholders. Do key executives have a direct personal interest in the company, or is their involvement strictly professional? The Guitammer Company answered that question with their recent Form 4 filings with the SEC.

CEO Mark Luden received no increase in pay this past year (or in prior years), but was instead compensated with options for 3 million shares at an exercise price of $0.25 per share. It was compensation based largely upon a number of important accomplishments, including obtaining a patent for the company's pioneering BK Live! technology, and taking the company public via a Form 10, as well as successfully raising money and converting debt. It shows clearly the intent of management and the Board to keep cash in the company, to speed development, and to incentivize management to achieve company goals.

Such an approach demonstrates management's belief in the company's revolutionary technology. The Guitammer Company, based in Ohio, is in the process of changing the way people watch sports and other broadcast entertainment, and believes it has the best platform and broadcast technology to allow users to actually feel live action sports and other events, revolutionizing the viewing experience much like Dolby has done with their patents on surround sound or TiVo has done with television viewing.

The Guitammer Company is a leader in low frequency sound products and technology, with award-winning innovations, through their ButtKicker brand, that let users feel low-frequency sound in ways never before possible. The frequencies they work with are below the audible level, so the user doesn't hear the sound, but actually feels it. As a result, users are immersed in the sound-feeling experience, whether at home or elsewhere, without having to worry about excessive volume that could annoy others or even damage hearing. Their products are now used around the world by such entertainment and theater companies as AMC, IMAX, and Disney, and by world famous musicians, as well as with in-home theaters and advanced car audio systems.

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