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Simulated Environment Concepts, Inc. (SMEV) Was Built from the Top Down

It’s the founders and leaders that determine the initial direction of a developing company, including its mission and strategic goals, the corporate culture, and, most importantly, the kind of people who will join the team. If a strong sense of direction, passion, and purpose aren’t there from the beginning, the company is unlikely to last.

For anyone familiar with Simulated Environment Concepts, makers of the SpaCapsule automated massage and personal health spa, it’s clear that these foundational qualities have defined the company from the first day of operation. At the heart of their mission is a high level of dedication to the entrepreneurial spirit, and the idea that success comes only through a resolve to provide the very best value to every customer, including those that are part of the business chain. In a way, they see this combination of integrity, flexibility, and responsiveness as their foremost product.

The company’s stated goal is to offer to the most cost-effective relaxation equipment, offerings that improve people’s lives while providing rewarding business opportunities for entrepreneurs around the world. To this end, the company is almost obsessive about research and development, and the improvement of life and their products through technology. Much of this comes from the fact that the company was originally founded by doctors looking to develop better ways to serve their patients.

• Dr. Ella Frenkel (President & CEO) – Originally from Pennsylvania, Dr. Frenkel was able to fuse medical and chiropractic practices into a successful business grossing up to $1.5 million annually. After relocating to Florida, Dr. Frenkel has been closely involved with the development and implementation of SpaCapsule and the building of SE Concepts.
• Mr. Allen Licht (NYSE:COO) – Allen Licht is responsible for all aspects of manufacturing for SE Concepts, contributing significantly to the design and patenting of SpaCapsule. He works continuously to improve product quality and the manufacturing process.
• Dr. Ilya Spivak (Project Management) – Dr. Spivak is the product development supervisor. His constant devotion to the cutting edge of technology made SpaCapsule possible, and his business savvy has attracted the necessary capital to fund development, production, and worldwide distribution.

For more information, visit and their corporate website at

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