Soul and Vibe Interactive, a publisher of games and game-related content for consoles, mobile devices, and personal computers, told investors today of plans to include micro-transactions in its games across multiple platforms. Micro-transactions, or the purchase of additional functionality and/or content within a game, are growing ever more popular as gaming habits and purchase preferences advance.
Parks Associates published a research report showing how smartphones and tablets are changing the gaming population and the way players pay for games. Because many of today's games are integrated with a player's established online account for their hardware platform of choice, it is easier than ever for users to make in-game purchases. Notably, this report states that gamers who play "free-to-play" mobile games are spending $21 per month to purchase virtual goods and upgrades.
"Soul and Vibe's publishing model is built on multi-platform support: console, mobile, and personal computer. Mobile games are key revenue generating marketing vehicles for our upcoming console and PC games. We will be supporting monetized content in all of our games, regardless of the platform, which allows us to expand the gaming experiences we introduce. Best yet, through support of cross-platform play, monetized content introduced through our mobile products will allow gamers to uniquely enhance their console and personal computer play experiences both at home and on the go," stated Soul and Vibe's CEO and President, Peter Anthony Chiodo ("Tony").
The move is a smart one being made by other gaming companies. Electronic Arts, a $5.3 billion industry giant, also recently announced the inclusion of micro-transactions in its future games. Embraced by consumers, the micro-transaction model provides additional recurring revenue streams for the companies who employ it.
For more information, visit soulandvibe.com
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