Nothing Virtual about Onstream Media Corp.’s (ONSM) Climb in 2011; Shares Rise Again
Seeking Alpha Analyst Since 2008
Social media marketing and cutting-edge web communications are changing the modality of corporate business strategies today. Public and privately-held companies alike are embracing technologies that can enhance communications across all spectrums for internal business purposes as well as outside interaction with shareholders and clients. Modern digital technologies facilitate the capacity for organizations to create and distribute their message in a manner unlike methods of the not too distant past which now seem antiquated. To focus on only one aspect, webcasts alone have experienced triple digit growth year over year since 1995; directly representing the importance and depth of online operations.
Pompano Beach, Florida-based Onstream Media Corporation, a leading online service provider of live and on-demand corporate web communications, virtual event technology, and social media marketing, is a firm seeking to capitalize on the trend in digital communications and marketing. Onstream specializes in online audio and video corporate communications through its pioneering digital asset management ASP technology which provides the necessary tools for webcasting, webconferencing and content publishing services. According to Onstream, nearly half of the Fortune 1000 companies and 78% of the Fortune 100 CEOs and CFOs have used Onstream Media’s services to broadcast their announcements in sales, training, marketing, communications, investor relations and branding.
The Company has been “lining them up and knocking them down” with regards to signing new companies seeking to utilize their popular MarketPlace365™ virtual tradeshow platform this year. This is in addition to signing a Master Agent Agreement with SmartSource, a leading provider of tradeshow equipment rentals and audio visual technology support solutions, at the end of March which should begin reaping strong rewards throughout the remainder of the year.
Yesterday, Onstream announced that industry behemoth Bell SMG, LLC, which operates the MRGA (Market Research Global Alliance), signed a MarketPlace365™ promoter agreement to develop a virtual tradeshow to enhance their online visibility and extend their social media marketing activities. As the first online social network for market researchers, MRGA is believed to be the largest global network of market research professionals with more than 24,000 members utilizing dynamic social networking tools to connect with each other, refer businesses, and to educate marketing professionals in the latest technologies. The relationship should prove to be extremely beneficial to both parties as MRGA anticipates Onstream’s virtual Exhibit Hall to become home to over 1,000 online “booths,” hosted by member companies like Research Now, iCharts, Global Park and Toluna within the next twelve months.
Eric Bell, founder and CEO of Bell SMG, commented, “The MarketPlace365™ platform has taken the trade show concept to the next level. Utilizing social media tools, live and on-demand presentations, multimedia libraries, virtual exhibit halls and more, participants have the opportunity to increase their visibility 24 hours a day, 365 days a year.”
2011 has been a year of volatility for the stock price of ONSM; climbing from 75 cents to nearly $2 a share at the beginning of April. Shares slipped since those recent highs to touch $1.08 last week, but found momentum again to begin trekking back northward when the latest news sent shares climbing again to hit $1.50 before settling at $1.37. Technically, the chart appears very bullish with a new higher low being formed and the share price once more holding over both the 50 and 200 day moving averages. With less than 10 million shares in the float and a still tiny market cap of $12.89 million, Onstream appears to have found its bottom at the end of 2010 as volume has substantially risen in 2011 and the price per share is starting to firm in a solid uptrend.
More information on Onstream Media Corp. is available on the Company’s website at onstreammedia.com
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