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True 2 Beauty, Inc. (TRTB) Continues Marketing Move Into Television

Apr. 28, 2011 2:33 PM ETLEGX
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Earlier this month, True 2 Beauty, leading distributor of all-natural pills and liquid products for male and female sexual enhancement, signed television personality and author David Good as celebrity spokesman. Readers may remember Good as the winner of ABC’s reality TV show Bachelor Pad. He was also a former contestant on season 5 of The Bachelorette. Good will be promoting Love Pack, the company’s newest product, which combines offerings for both genders in one package, the product being the result of market research by the company’s North American distributor Kretek International. It’s one of many anticipated television campaigns True 2 Beauty is planning as part of a major marketing scale up.

Alex Hbaiu, True 2 Beauty’s CEO, said of the agreement and Love Pack, “We believe David is the perfect match for targeting our core age groups across both sexes. His strength of character and keen understanding of the male-female dynamic will only add to his allure as a positive role model to promote our products. The concept of bringing the male and female products together into one SKU allows us to simultaneously market our products to both genders at retail and online, and creates a more unique experience at the point of purchase.”

Capitalizing on his television celebrity, David Good recently completed a book written to help women better understand the often puzzling male psyche. Good is currently promoting the book, titled “The Man Code: A Woman’s Guide To Cracking The Tough Guy” on a major book signing tour, but work on the first commercial with Good is expected to begin immediately, aiming for a mid-summer release.

True 2 Beauty’s products include LibiGrow, LibiGirl, LibiLiquid Shots, and the LibiLiquid Relaxation Drink. The company also offers a new water based lubricant named TNT Touch ‘N Tingle, and recently announced the launch of an additional line of supplements under the brand Blue Diamond (for men) and Pink Diamond (for women).

For more information, visit the company’s websites at True2BeautyInc.com, and LibiGrow.com

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