The Aristocrat Group Corp. (OTCPK:ASCC) to Leverage Innovative Packaging for Increased Sale Potential
Robert Federowicz, CEO of The Aristocrat Group, will be in St. Louis next week to visit the Piramal Glass plant and discuss unique packaging options for the company's new line of ultra-premium vodkas.
In addition to reviewing the plant's production capacity, the executive will discuss potential custom bottle molds for new spirits being developed by the company's brand management division, Luxuria Brands. By introducing distinct, never-before-seen packaging, ASCC is maximizing its potential in the booming $5.5 billion U.S. vodka market.
"Innovative packaging will be a major selling point of the new spirits we're working on now," stated Federowicz. "We're looking for some truly unique packaging options that neither bartenders nor drinkers have seen before in the U.S.-something completely different."
ASCC's debut vodka, which is being released this year, will target the fast-growing super-premium vodka segment, which has risen 32 percent in the last two years to $1.2 billion, according to industry trade group the Distilled Spirits Council (DISCUS). The company will rely on the quality and craftsmanship of Distilled Resources to produce this ultra-premium spirit.
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