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Ace Marketing & Promotions, Inc. (AMKT) Signs Agreement for Mall Advertising Project

May 02, 2011 10:54 AM ETMOBQ
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Ace Marketing & Promotions, Inc. announced recently that they have signed an exclusive rights agreement with a top mall developer to create a location-based mobile marketing platform called “Mobiquity Networks.” The 50-mall agreement runs through December of 2015. This new alliance will give advertisers the opportunity to reach millions of patrons per month with mobile digital content and offers.

Mobiquity Networks will work with Eye Corp, the U.S. largest mall advertiser, through exclusive agreement to build a location-based mobile marketing network throughout Eye Corp’s Mall Advertising network. Mobiquity Networks will deliver digital content and offers to shoppers on their mobile devices when they are most susceptible to advertising.

Ace’s Location-Based Mobile advertising medium is designed to reach on-the-go shoppers via their mobile devices with free rich media content delivered using Bluetooth or Wi-Fi. This advertising medium offers extremely targeted messaging engineered to engage and influence shoppers as they move about the mall environment. Mobiquity Networks proximity marketing units are strategically positioned in shopping malls near entrances, anchor stores, escalators and other high-traffic, and high dwell-time areas.

Sean Trepeta, President of Mobiquity Networks stated, “We have been working extremely hard over the past couple of years proving the model with successful campaigns for MACY’s, the NHL, Madison Square Garden, Def Leppard and Dunkin Donuts to name a few…… the time is right for this type of location-based mobile network in the US. Knowing our new mall relationship will give us the ability to be in front of potentially 50 million new mall visits per month is extremely exciting for us and our advertising partners. The mobile market is growing at an amazing rate and mobile phones have become an extension of the person and how they function on a daily basis. We expect Mobiquity Networks to be the premier gateway for brands to reach consumers by the masses and deliver meaningful timely content on a location-based mobile marketing platform.”

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