The Aristocrat Group achieved a key breakthrough this week in its trek to release a new brand of ultra-premium vodka when Luxuria Brands, Aristocrat's brand management division, received approval from the U.S. Patent and Trademark Office for the distilled spirit's proposed name.
Luxuria Brands is now awaiting Certification of Label/Bottle Approval (COLA) from the Alcohol and Tobacco Tax and Trade Bureau (TTB) to ensure that the new spirit has been created, labeled, and marketed in compliance with federal laws and regulations. The company anticipates receiving the certification this week and will soon reveal the name of its debut vodka.
"We're very pleased to pass another milestone in our plans to get our distilled spirits on store shelves as quickly as possible," ASCC CEO Robert Federowicz stated in the press release. "It's been a challenge to remain patient through this approval process, but we're looking forward to releasing the name and bottle design of the world's next top ultra-premium vodka as soon as we receive our COLA approval. These are exciting times for our company."
Through Luxuria Brands, Aristocrat aims to becoming a provider of premiere luxury goods. The company is has chosen the super-premium vodka segment for its debut offering because of the segment's considerable growth. According to industry trade group the Distilled Spirits Council (DISCUS), the vodka segment has risen 32 percent in the last two years to $1.2 billion.
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